Landmark Kerning

rburke's picture

Any expert kerners care to lend a hand?
Any input would be appreciated.

Thanks in advance!

Rick
lmk

hrant's picture

"MAR" is slightly loose.
"HEALTHCARE" is jutting left; and move its "T" to the right.
The bottom line is too lo-fi to tell.

hhp

lorenk's picture

hrant has the right idea. Rick, look at 2 letter together, with your fingers covering the others. then look at 3 together, then 4, etc... it's not mathematical, just perceptual. the kerning needs just a little help in LANDMARK, and even more help in HEALTHCARE.

but what bothers me is the thin part on the R in LANDMARK...unless you made more thin parts on other letters...maybe.

why the triangular icon?

squeeze's picture

You're getting some good and needed feedback on the kerning, so I'll focus on another issue. Is "connecting health and performance" part of this logo unit, or is it a separate element that will be used liberally on varying applications? If it is separate I have no issue, but if it is part of the unit I think it needs to feel like it is. Right now, it is too distant and lonely.

Aloha!
Scott

rburke's picture

Thanks for your feedback on this, here's version 2. The tagline is a secondary element of the logo, not meant to be part of a 'unit'. The pyramid is to represent, in its most literal sense, a landmark. Also, a compass point, giving direction.

Any further feedback would be great--Thanks again!

Rick
lmk2

cjg's picture

RK looks a touch loose to me now. And "Healthcare" still juts a little relative to the end of the word.

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