Website Logotype treated with uncertainty

ashcant
10.Jun.2008 11.49am
ashcant's picture

Hello type people!

I am working on a design for a client running an online business selling GPS navigation units for Audi & Volkswagen. There a few issues me and my client are having:

1. Can’t decide which of these logotypes are appropriate for the market. His competitors are doing a terrible job establishing an aesthetic, so we have to make a new one. The trouble is in what fits a business dealing with medium-high range luxury vehicles (said from an average income perspective of course:)

2. Can’t decide on layout decisions, my client is having a great deal of trouble choosing, so am I since my clients are usually very opinionated.

Thanks guys,

Typophile’s interface makes you want to really join the community! (y)

<3 to all type lovers.

oh and i understand that most of the work you see here is not design for print.

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vagnav_update2.jpg401.07 KB


D. Wiewauters
10.Jun.2008 12.52pm
D. Wiewauters's picture

Left column, top logo combined with the second website layout.


eliason
10.Jun.2008 1.05pm
eliason's picture

I’d say right column, top logo combined with the second website layout.


jonathanhughes
10.Jun.2008 1.32pm
jonathanhughes's picture

I agree with eliason. I like the top right logo. But I assume “vag” is supposed to stand for Volkswagen Auto Group. In all lowercase, it looks less than V-A-G than it does a word that’s slang for, well, a word that starts with “vag.” I wonder if you could create a logo in the spirit of that one, but in all caps (at least for the VAG part of it).


ashcant
10.Jun.2008 1.42pm
ashcant's picture

i initially thought i was done when i made the top right logo. but i think your right jonathan, lowercase it looks a little wrong. maybe including the dots for abbreviation or maybe i’ll just use small caps for the v.a.g. component. Thanks guys...Great help.