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Late Nite Logo
Posted by laimar in
5 May 2004 — 9:11am
5 May 2004 — 9:11am
I have been assigned to design 3 logo options (pro-bono) for a local college/young adult bible study group. The group meets in an intimate environment at a "late" time one night a week. Does anyone have any comments/suggestions for me? 
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5 May 2004 — 10:18am
I like it sure doesn't look like bible though the first one looks more like a nightclub
5 May 2004 — 10:36am
I disagree, I haven't seen too many clubs with a Jesus fish in their logo. Maybe an upscale restaurant.
The second reminds me of a (good) talk-show logo, and I like the typography on #3 but the marque needs revision.
Do you have to use that spelling of "Night"?
5 May 2004 — 2:08pm
I disagree too. I think the jesus fish in the clock is an excellent concept although the logo ends up with the least interesting shape of the three. I think being a bit contemporary is good for the young target audience.
Maybe try the dots without the background circle or break that circle up somehow...
The jesus fish reflected moon is aslo a good concept but I agree with Chase that it needs a bit of development
Definitely on the right track...keep going!
s
5 May 2004 — 2:22pm
Thanks for the feedback!
The reason I chose the black background circle on the first one is because the white on the black resembles night more. Also, without it, the fish looks less "fishy" and more like an X. But I do like the shape better and like that the viewer must look more without the circle. I don't know...what do you think?
I do have to spell it "nite."
I agree that the third one might need some more development, but I am a little stuck. Does anyone have a suggestions on improving it?
5 May 2004 — 2:25pm
Sorry for the double post! My browser told me it didn't work the first time
5 May 2004 — 2:29pm
I think the fish is brilliant - much better than a cliche cross would be. The thing is, I couldn't see it until it was mentioned explicitly, but that's probably because I'm not in that mindframe.
It's nice to be a bit subtle, like I can see people thinking "Oh, now I get it!" about the logo after having attended a session - that would give a warm feeling of being "in".
hhp
5 May 2004 — 2:32pm
Not to put a damper on things, but I can't help but think of the breast cancer "pink ribbon" instead of a fish--it may just be me. It's the modulated curves that that make it look ribbon-like.
You've got a great concept going. Have you tried incorporating a bible or cross?
-Addison
5 May 2004 — 10:10pm
You could always take the comic route and do a talk-show parody: "Late Nite with Jesus Christ"
What about making the crescent moon more 'crescent' (spans more degrees) and nesting the fish inside its bowl?
Addison, I think it might be more unique not to use a cross/crucifix or bible, since many Christian outreach organizations already incorporate those motifs. The fish is a bit more subtle.
6 May 2004 — 5:32am
Laine, what is the logo being used for? Recruiting new members? Or is it just idenity for existing members. I think these questions, being answered, will go a long way to how subtle you can make the mark.
6 May 2004 — 7:29am
"Late Nite with Jesus Christ" -- I love it.
Yeah, the fish is a fresh approach. My mother is involved with a lot of breast cancer stuff, so that ribbon keeps popping up.
Hmmmm...
6 May 2004 — 7:54am
Didn't Jesus have a talk show on South Park?
;o)
I saw a ribbon at first, too, but now that I see the fish, i think the last option is quite nice. It was hard to see at first, but once I got the moon/fish reflection thing it was a really nice, clever, aha!
6 May 2004 — 7:55am
I think the reflection could work if it were more clearly defined, like if there were a groundline/horizon line between the moon and the fish that doubled as a faint underline for the "Late Nite" text.
6 May 2004 — 11:30am
The dual ribbon like swooshes reminds me of the ribbons affiliated with AIDS foundations. At first glance I thought this may be a night time Aids related benefit or awareness function.
Being the heathen/gnostic that I am, it was disappointing to realize it was for bible studies.
Perhaps a worthy consideration?
Otherwise it is strikingly beautiful and functional. Good job.
6 May 2004 — 5:26pm
what's with swishes and curved lines in logos these days? i thought that fad was over!
the jesus fish doesn't look like a jesus fish to me. and the condensed typeface doesn't seem appropriate. i like the serif approach better (on the right)... but that needs way more development.
10 May 2004 — 12:37am
I see a ribbon before a fish. Except for the clock fish. I see the fish before the ribbon.
But the type does not say to me "convesation" "discourse". The current type makes it look like a LATENITE swingers christian club.
=)
take care
6 May 2004 — 11:15am
I think the concept is appropriate. I saw a fish the first time I viewed it. However, and it could be that I was saturated at one point with Bodega Sans, but I think it looks too 90s.