Rejuvenate my school

tezzutezzu's picture

Hello typophiles,
I'm designing a brochure for a secondary school in town. I want to give them a fresher look as they want to slowly get away from an old conservative institution. It's a "business school" in the sense that preparing kids for the real world is their main goal.

Do you have any font to suggest for a nice coupling with Optima Regular (school's corporate font)?


Chris Keegan's picture

If they want to look more progressive they shouldn't use Optima. You could always keep it for their logo, but I wouldn't use it anywhere else.

Chris Keegan's picture

I hope my post didn't sound too harsh. Optima, to my eyes, is not a current looking typeface. I was a teenager in the 80's and saw a lot of Optima. I don't know if anyone else feels the same way. I would try and steer them towards something more neutral, but still contemporary. There are a lot of typefaces out there that could work if they're open to something else. If they have to stick with it, I would look at a sans that works, and keep it to a minimum. Maybe Avenir, Gotham, Frutiger?

tezzutezzu's picture

Hello Chris, your post didn't sound harsh at all.
Optima was really popular in the late 70 (probably because it was first published then). Thanks for the suggestions. I was actually going for Bliss. I'll post some design in a later stage so you'll see the results!

Thanks again.


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