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Hi i'm working on a typography assignment for a university paper in New Zealand. The Assignment is "Use the type from a non-alcoholic beverage and container to design your own perception. The inherent challenge being not to design an endorsement of the beverage, but to express ametaphor or interpretation of it".
The beverage i have choosen is a fruit juice beverage called Simply Squeezed. Since starting this project i have been made aware of the turth, Simple Squeezed Juice has had preservatives, water, sugar added and the juices is made from concentrate.
I was trying to create the feeling that the type is under pressure, being crushed. The reasn i have made the type so hard to read is because the name "Simply Squeezed" is misleading when additives are used to make the juice.
I have a question to ask:
How would i make the type look under pressure compressed?
Any feed back is much appreciated.
thanks for your time
|Typography Assignment development
Typography assignment.tif (456.8 k)