Buddha Jewelry Catalog

designalchemy's picture

Identity for Buddha Jewelry, large guage tribal jewelry hand crafted in Bali. materials- stone, jade, bamboo, coconut shell, mother of pearl, wood and buffalo horn -for the modern primitive. Rush job- 9 days. 8 pages. Identity, in-house photography, print collateral, print management. This client rules- paying fair rates, good communication and creative freedom. Wish there had been more time. Things can be less than perfect doing 18-28hr. work sessions, with 2-4 hour naps
inbetween. Thank Buddha for espresso. Images shown do not have final SKU numbers or titles which just arrived this morning.
+++ jpeg +++ 34681 +++
Identity-type +++type in usecatalog coversimplified logojewelry detailsample catalog page
typefaces used. "Buddha" -custom, "Jewelry"- Peter BIlak's Fedra Normal Small Caps, Body Copy- Mark Von Bronkhorst's Conduit.
( wanted to use new Suitcase Foundry fonts but was unable to obtain in timeframe). Custom Tribal text face design was killed due to rush.
Web design with proprietary CMS in works. Initial comp.
Collaborators- my biz partner Michael Greenwood (web/coder/
co-creative) and Brad Peterson (Layout and production)-thanks bro you saved our ••• with the endless pre-work and production.

designalchemy's picture

web site comp...
web site comp- not bad for 2.5 hours
btw. thanks Michael for telling me to stick with what I know
(which is not web design)

also in works-
4x6 tradeshow graphics, will upload friday, pdf orderforms, flash web design-upload link monday.Buddha Jewelry launch date.

designalchemy's picture

type designtype in use

glutton's picture

Good stuff, Ole! I like everything, but especially the way you show the product. Also, the H-A stroke is beautiful.

designalchemy's picture

thanks to my biz oartner who talked me into spending (what he though would be a few minutes) several hours on alternates, etc...
here is a few samples of the progression...type progression

dan's picture

Ole, nice work in the time frame you accepted. My only negative comment is way too much photoshop cuteness. Did you really have to mess with the models face? Upside love the logo.

aluminum's picture

Identity is wonderful. Nice!

Layout visually pleasing.

I'd have a few issues with the web site interface, but as a mockup, it works.

cjg's picture

I'd partially concur with Daniel in that I think the time spent in image manipulation grants a nicely polished air to the comps as a whole, but that the grunginess on her face isn't necessary. I do, however, like the overlay to highlight the product in her ear.

Maybe do some subdued texturing in a bar behind the "Tribal Jewelry Catalog..." tagline to enhance visibility. And perhaps move the navigation on the web interface to the right of the logo to enlarge the active user pane for better usability.

Otherwise, everything is great

hrant's picture

Very nice. All very nice. To me everything is balanced really well. Just the model's nose is too small. And those black twisty things are killer - almost as sexy as that HA ligature... Did I mention it's all very nice?

hhp

adriano's picture

Excelent Stuff. I would only change the white texture over the nose of the women. 5*.

designalchemy's picture

thanks for feedback. she got a nose job thanks to Hrant.

Working on 4x6 foot banner and postcard all night. will upload when done.

Dav's picture

I loooooove the identity, Ole..
I think the logotype is breathtaking..
Very, very nice..

designalchemy's picture

48 x72" banner. this does not show gromets which were inserted once it was printed on thick vinyl.

banner

designalchemy's picture

Icon study, Based on lower right "B' counter.
Pattern was implemented in banner design above.iconography

designalchemy's picture

Postcard, showing front and back.4/1, printed on thick 15 point coated stock with UV flood on front. Would have done spot UV if there had been time. but can't be too picky when I ask my printer to deliver this in clients hands (which are out of state) in 48 hours. postcard

degregorio2's picture

ole sencillamente eres un genio.

Felicitaciones

hrant's picture

This is exactly the sort of thing that can make me wish I was a woman.

And those organic biohazard patterns rule. BTW, some remind me of Frutiger's "stones".
http://www.myfonts.com/Search?searchtext=stones

hhp

cjg's picture

Hrant, all you need is holes piercings in the right places ;)

Ole, that poster is gorgeous. I'd seriously consider reusing those patterns elsewhere, like a single colour print on tissue stock for packing product or on shopping bags. As for the postcard, I'm sure the flood looks fine, keep in mind most postcards don't look this good.

designalchemy's picture

I thought about redoing color scheme of patterns to mimimic Fendi, Gucci or something in that direction. I think this could be fun. Printing for the packaging will be done on Bali where these are hand carved. It will be up to client if this packaging scheme will fly. We have great communication, so I am guessing it may work out.

designalchemy's picture

Thanks Juan , I have been called worse.

designalchemy's picture

It sure is hard keeping up with fashion, I was hoping the camera looks was going to last for a while, but now it's back to tribal jewelry. Anyone looking for a nice used camera head attach-ment? All out of film but still has that retro-2001 look.changing look

designalchemy's picture

Here is an earlier logo which we decided not to use.
wearlier logo

cjg's picture

Good decision to revise that, Ole; I see a J sharing the B's spine.

And for the obligatory horrendous pun

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