Looks great, you're definitely on the right track! The white accents are distracting and too small to convey significance, so the top one is the best choice. It is excellent, however, I'm looking at it (purely subjective) as a conflict between good and evil (devil horns vs angel wings). The colours work, but what if the swirls are more pronounced?

I'm liking it too.

agree with comments above also, would be interesting to see it a little more pronounced.

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Paul Ducco
Graphic Design

I made some changes with the logotype by making the swirls more pronounced but not over pronounced as I the swirls may look like devil horns. Anyway, hope to hear more comments and feedbacks from all of you. Thanks!

Chriswong

Perhaps drawing the "horn-wings" on top of the letter instead of in the right corner would lessen the evil/good appearance and make they ressemble closer to the yoghourt picture.

Anyway, nice logo

Just my 2cents.

liking the progression so far.

great stuff.

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Paul Ducco
Graphic Design

Chriswong reshaped swirls are great! Really enjoying the overall result.

I made some changes again with my logotype, here's a picture showing the changes that I have made. I kind of made the swirls blunder and discard the swirl on the letter 'g'. I also experiment using the typeface Candice and modified it for the letter 'y' and 'g', I am not sure if it works better with the typeface Candice or stick back with the original logotype. Hope to receive more comments from all of you. Thanks.

I think the swirls on top one have more of a yoghurty appearance. Also the 'g' on the top on has that feel of yoghurt coming out of a dispenser and is a nice subtle touch.

I really like the new changes. A lot. That bottom sample has so much more life. Now if you were just using Omnes instead it would be perfect.

The reason I like it is the tips of the yoghurt seem softer and more real. They needed to be exaggerated. I'm glad you did that.

Special thanks to Miss Tiffany for suggesting the use of Omnes typeface on my logotype, it really does work. I replaced the letter 'g' with the Omnes typeface and the curve on the top of the letter 'g' seems to look and curve better. I also used the Omnes typeface for the phrase below logo to give a bolder and creamier look to the whole logotype. Thanks for all the comments again guys.

IMHO the logo looks a bit "fat" instead of "fat-free". In the current state it says "yoghurt", but (again, to me) it doesn't says "fat-free". It looks like a tasty, sensual, delightful, joyful yoghurt, and we all connect these things with fat (you know that foods tastes better to westerns because of the fat). Fat-free on the other hand is more like following a strict diet, have some discipline, etc. I like the word game, colors, evrythng, I just think that the sans-serif font fits more into the brand.
Finaly, how about using Oldstyle figures for numbers?

Sometimes, it is best to just leave what is quite good alone.
This works. Be happy.

The carriers above come in two different sizes, one holds 4 cups and the other one holds 2 cups. They both can be folded from just a single piece of card without using any glue. The reusable carriers will encourage consumers to reuse the carrier to earn stamps. When they have earned enough stamps, they can redeem a cup of frozen yoghurt from the store.

The reusable theme is also applied to the paper carrier bag.

I'd like a large tangerine and blueberry yoghurt with whipped cream (I want it to match the cool packaging!) Nice job - it all looks very tasty.

They are called "Yobite" which is a dipping stick where you can dip into the yoghurt and eat with it. The original idea came from the well known Pocky Sticks from Japan.

Agreed. That turned out lovely. Congratulations on a good job.

It's great to see the concept through to the product.

Ross

The color choice definitely positively affected the way the packaging appears. Certainly makes me want a yogo! Great work!

Great work! Thats some tasty type.

@uaetrade: http://typophile.com/user/31018/contact