logo design critique

base
14.May.2008 4.42am
base's picture

Best all,

We designed this new agency identity in the Chevin.
We are happy about the spacing, but we would like to hear some point from you guy’s
I would like to have the identy rock solid.

best b



satya
14.May.2008 4.55am
satya's picture

Base, I can’t see the attachment(s).


base
14.May.2008 5.09am
base's picture

sorry i put a jpegon, so you should be able to see it?


Stefan H
14.May.2008 5.14am
Stefan H's picture

Base,

I would let the both “T” go together and form a “ligature”. Too much space between them both as it is now. Another option would be to shorten the inner part of both “T” if you want the letters to be separated. Tighten about 25-30%. Secondly I would also tighten up the kerning on the pay-off about 20-30% and som extra on the space between “brand” and value. It might just be the picture, but to me the vertical stroke seems too thin to my eyes. Good luck.


base
14.May.2008 5.20am
base's picture

thanks stefan, i will look at the kerning of the payoff thanks fot the point on the t’s


Stefan H
14.May.2008 6.06am
Stefan H's picture

Base,

You’re welcome! I usually edit the letters when doing logo work. That way the end result becomes more unique, rather than just
having the normal letters side by side...

Cheers


aluminum
14.May.2008 12.18pm
aluminum's picture

you need to upload RGB JPGs on the web. CMYK won’t render in a lot of browsers.