Critique Required Please

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SIM logo
Rebranding this mark for a small/regional company who are distributors of mid-range to high end office furniture. They've been in business since 1986. URL:

The toughest part was finding the right font for the word SIM. In these sketches, the word SIM uses Argus Extra Bold and for the tagline Eurostile or Helvetica Neue. I invite any suggestions and/or alternatives for font use, color scheme, and design.


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