Critique Required Please

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SIM logo
Rebranding this mark for a small/regional company who are distributors of mid-range to high end office furniture. They've been in business since 1986. URL: www.shaddy.com

The toughest part was finding the right font for the word SIM. In these sketches, the word SIM uses Argus Extra Bold and for the tagline Eurostile or Helvetica Neue. I invite any suggestions and/or alternatives for font use, color scheme, and design.

Best,
MJ

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