Security logo - what do YOU think?

TheMark's picture

Hey there folks

I'm doing a logo design for a security company that offers security on a wide range of security-service for businesses and private people. They used to have a round logo and thats the only thing my client requested. Ive done a few different roughs for now. Let me know what you guys prefer or if you even like it.

Thanks

AndrewSipe's picture

They're nice and clean, but I don't know if you pushed your ideas as far as they could go. I don't really read security in the top 2, the chain I kinda get, and the eye not so much. Have you considered a lock and chain perhaps or a shield?

The type is clean, but some of the letters need tweaked in the curved layouts. Specifically the M.

eliason's picture

The eye logos are way too close to CBS logos in my opinion (besides being a little creepy!)

I actually do like the more abstract nod to security of the top ones. Go too literal and you quickly look clichéd, IMO.

Ratbaggy's picture

definitely not the eye ... it is really creepy.

the chains seems archaic.

Really like the idea of the first ones.

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Paul Ducco
Graphic Design

Lex Kominek's picture

Because the first ones are rotated, they look unstable, and thus don't convey "security" to me.

- Lex

nvhladek's picture

The top two are the best. They remind me of the internal plates of a padlock. Listen to Lex about the rotation, though.

--
Nick Hladek

iffy's picture

I think the top two look like a market or something of the sort.

TheMark's picture

Hey Nick

It's on the point with the padlocks - I'll try to straighten them up so they look more stabil (thanks Lex - good point)...

I agree with the eyes though...that really don't work.

Thanks guys... I'll be back

innovati's picture

I say the top right, it's one colour, like a stamp or a medallion or something that has some weight.

The words I'd associate with security company are:

-durable
-heavy
-steadfast
-stable
-solid
-thick
-encompassing (a circle is perfect for that)

best of luck, I'd really like to see more things along the line of the top-right all-black one

AGL's picture

I like the eye with the round text, with no box. I think if you give more blank spaces between the letters may make it readable. As for the eye, the light shape maybe angular, will make it angrier.

jayyy's picture

I like the top one-color logo. Not rotated though and I think it needs work to move away from the 'market' look. Maybe add a shield as was suggested.

TheMark's picture

Hey folks

Just wanted to thank you for all your comments. This job never went further than these first drafts but thanks anyway fellas.

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