Chew on this one.

nickel_pickles's picture

I need help. This logo is for a jewelry company that designs custom b/w photo jewelry set in sterling. It's very simple, casual and meant to highlight the photos. The target market is mainly women with children/grandchildren. Please tear this logo apart. What would you change?nickel pickles logo

squeeze's picture

Besides the name? Just kidding.

I don't think the pickel illustration is necessary. In fact, since I don't think there is any relationship between pickels, nickels and jewelry I think I would deemphasize the pickel. The name is cutesy, so I think I would focus on the type rather than the literal pickel.

Your service description indicates that they are in a specialized/specific market (b/w photo jewelry). Have you thought of any ways to indicate what they do or what their product is?

I will reiterate

dan's picture

Could you explain the origin of the name, or its significance. Nickel is a metal or a five cent piece and pickle is a food. Neither word or the image suggests jewelry. Good communications is the first problem in design, if the idea is weak it will fail no matter how nice it looks

nickel_pickles's picture

I've wondered about the name too. It was my nickname when I was little, but it's true no one but me and my family will get that connection. If anyone has any ideas that would be great.

nickel_pickles's picture

I've wondered about the name too. It was my nickname when I was little, but it's true no one but me and my family will get that connection. I was also playing around with the name Snaps. Any ideas would be great.

squeeze's picture

Nichole:

I think I know your target, and although I am not crazy about the name, I'm not certain that you would be defeated by it either.

There is a successful second hand maternity clothing store near my home called Pickles and Ice Cream. That, of course, makes sense relative to the cravings that pregnant women are known for.

If these charms are to be distributed through in-home parties, then the title might suffice, but if you're looking to expand into retail or catalog sales, then I think you'll need to come up with something that makes sense to the non-Huntsmans.

My wife has a friend who sells a similar product under the title, Charming Connections. Brainstorm some elements (both physical and emotional, literal and implied) that are relevant to your product/service, then go from there.

Aloha!
Scott

cjg's picture

I'm in a particularly non-creative mood at the moment, so I'll reserve suggestions on names until a later time.

As for the logo: I like the concept of colour plates slightly out of registration, but I think you'd want to make your intent obvious so clients/observers don't see a printing error rather than a design decision (specifically, the two green wedges beyond the borders of the lavender outline).

nickel_pickles's picture

Well, after some thought and asking people who've seen my jewelry in person, I'm going to stick with my original name. But, I'm thinking of scraping the pickle. I also found a font I really like, what could I do to spiff up this font, or should I just leave it nice and simple?
nplogo

squeeze's picture

A couple of alternative fonts to play with might be Beanstalk or BellBottom (BellBottom works well with the name/letters, but it might not go so well with your specific product); otherwise, the typeface you've found could probably work well with some Nickel Pickel specific characteristics. I like this much better than your original type selection.

Try stacking and offsetting the two words, then balancing the design with some simple related graphic element (links, locket, etc

hrant's picture

I think the name works because of the metallic reference in there (nickel is silver color too) and the rhyme - very feminine.

But I'm struggling to think what font would be good. Maybe something hand-made-looking, but with some hint of luxury*. Anyway, not that 70s thing, that's for sure.

* What about Olduvai?

hhp

nickel_pickles's picture

Scott-I looked up the fonts you suggested, but I think I like the one I've got the best. My jewelry is a little expensive and I don't think those fonts will reflect that. But, I love the idea of incorporating a jewelry element into the name.

Hrant-is Olduvai a font, or a company?
Thanks, Nichole

squeeze's picture

If the jewelry is expensive, you are absolutely right.

hrant's picture

Olduvai is "one of us":
http://www.typophile.com/forums/messages/29/26962.html
But you might need to buy an advance copy.

hhp

cjg's picture

Not a bad suggestion, Hrant. Is Mayish still the release date for Olduvai?

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