Logotypes

amills's picture

I am wondering about best practices of creating logotypes using a selected font. Is it acceptable to use a font in your logotype without any modification/customization to the typeface? I’m sure this is not a best practice but do most designers typically follow this rule and to what degree is this looked upon with disapproval?

Thanks!

pattyfab's picture

There are no rules. You'd best make sure it's OK per the EULA but otherwise there are plenty of logos that just use fonts. Creating a custom logotype would be more original, but it's not frowned on (at least by me) to use a font as is.

francis bold's picture

The fact of the matter is that any one can run off a unmodified typeface for a logotype. By adding decoration or embellishment one can start to form a logotype of distinction.

But by all means its not frowned upon, certainly not from my point of view.

blank's picture

IIRC one must customize the lettering in some way to trademark a logotype in some nations.

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