Punctuation: kerning trademarks

Matt Steel's picture

Hi all, I am brand new here and have a question for you seasoned typographers about punctuation. When setting type in a paragraph that has a ™ or ® symbol followed by punctuation, do you:

A) Tuck the punctuation beneath the trademark symbol, while trying to avoid making the punctuation appear to be part of the trademark; or

B) Set the punctuation AFTER the ™ or ®?

I have heard of it done both ways and want to settle this bit of arcanery once and for all! Thanks in advance for any/all input.

Cheers,
M@

Miss Tiffany's picture

I set the punctuation after, the proper location, but do tighten up the spacing a bit.

Matt Steel's picture

Between the symbol and the punctuation, after the punctuation, or both? My boss, a typographer with 20+ years experience, has always told us to tuck the punctuation, but now I've been hearing from respectable sources that your way is the right way.

Miss Tiffany's picture

He keeps going and going and going™.

I mean punctuation after the symbol, but then you can tighten the spacing up a bit. Otherwise the punctuation will look like it is part of the TM. No?

Matt Steel's picture

Clever example ;)

So then, am I understanding that you would basically left-align the outer edge of the punctuation with the outer edge of the ™ or ®? Visually align it, I mean.

Miss Tiffany's picture

Hehe. That is not a reflection on you or me. It was just the first one which I thought of...

Miss Tiffany's picture

It would depend upon the typeface, type size, etc. This is an exercise in visual judgment...basically.

Matt Steel's picture

Clear as mud™.

cheers!

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