Logo Critique

mk2
16 Apr 2008 — 12:45pm

Both are beatiful, but I like the below version most.

Why do you remove the dot of 'i' on the above version?

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Chipman223
16 Apr 2008 — 1:11pm

The beveled termini on the first option look a little odd to me. I like the rounded type on the bottom more, but there's a lot of focus on the a. Is there a reason for that? I would also keep the circles around the a separated like in the black and white version so it will hold up if someone photocopies /faxes it. I also think the white between the circles is nicer.

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AGL
16 Apr 2008 — 1:23pm

I like the green and blue version.

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eliason
16 Apr 2008 — 1:42pm

I get a bit of a washing-machine feeling from the lower ones.
I think Chipman223's comments are right on.

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Unified
16 Apr 2008 — 2:17pm

MK2 - I removed the 'dot' because it kinda looked out of place and I wanted a cleaner look while holding readability.

Chipman223 - I wanted to make sure people read it "Spin-A-Dex".

Eliason - Yes, motion was the intended objective. As in looking/searching for something.

thanks everyone. hope to hear some more.

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EileenB
16 Apr 2008 — 3:18pm

In your first version, I really want to delete the logo, and instead, make that e look like it's spinning somehow. I don't know exactly how, but it's just begging to be spun like the wheel of fortune.

The last two versions don't work for me. The A is far too important, IMO.

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Unified
16 Apr 2008 — 3:34pm

Hmmm, spinning E. Might have to think about that for a bit. Wouldn't that make the E more important? I'll kick the idea around. Thanks EileenB.

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eliason
16 Apr 2008 — 3:43pm

The a of the top design might have some loop-the-loop possibilities.

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AV-E
16 Apr 2008 — 8:37pm

I really like the first two, and the alternating colors of the second round graphic. I'm not sure about the color choice, maybe if you did the first one, but alternate the round graphic black and white, with the white ones being outlined with black, or just black and gray. The "i" not having the dot doesn't bother me, I didn't even notice until mk2 mentioned it.

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Sharon Van Lieu
17 Apr 2008 — 9:59am

I like the last two. I think you need to make the spin sound as spin. The first could read spina as in spina bifida.

Sharon

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Unified
17 Apr 2008 — 10:19am

Yeah, I agree. I've been debating about that for a while. thanks.

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Chipman223
17 Apr 2008 — 11:20am

In #2, What about expanding the two rings so that they extend to the P and E, and keeping the a a different color> Where the rings meet the other letters, there could be a thin white gap.

I'm not a huge fan of arial rounded, there's certain spots where the letterforms have odd curves. Have you tried any others (i do like the choice of a rounded terminus)?

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Unified
17 Apr 2008 — 12:01pm

Good point Chipman223, I'm actually looking for a font that has a closed "a" but rounded terminals. VAG Rounded is one I'm looking at at using instead of the current one. I like how the 'a' is closed. I'll have to see how it looks. thanks.

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Ratbaggy
19 Apr 2008 — 3:36pm

Yeah ... as seems to be the consensus thus far, am really liking no.2 - that said though ... it has a "cheaper" feel than option 1, maybe it's the Arial rounded, or maybe it's the colours.

the 'a' in the circle also seems visually off centre/balance - which is distracting.

kerning needs work particularly on 'dex'.

looking forward to see where this goes.

----------
Paul Ducco
Creative Agency Melbourne

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eeblet
19 Apr 2008 — 8:05pm

What about a simpler logotype - pick a face with a nice "a" and then tilt the a. It will set it apart, imply motion....

Your logo drafts look a lot nicer than most website logos out there, but it seems like you might want to play around with pen and paper a bit more. (If you do, I'd love to see the sketches!)

Good luck!

---
eeblet.com

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Unified
20 Apr 2008 — 5:48pm

Thanks everyone. Working on a revised version.

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Dan Weaver
21 Apr 2008 — 12:03pm

How married is your client to the name? It doesn't make any sense to me. Maybe you could come up with a better name. It needs to be more direct to its audience. I wouldn't want to work this hard to make the connection. I assume your client doesn't have unlimited resources to promote their site. So it should have a in you face name.