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I need examples of logotypes or whole CI using the Optima
or Zapf Humanist 601 fonts.
Will be gratefull for any suggestions.
a similar question has been raised recently by Stewf, check out this thread (starting w/ comments from 22.Mar.2008 11.40am et seqq.)
Another one that came to my mind: the drugstore chain Rossmann (based in Germany; also branches in Poland, Czech Republic & Hungary)
Fonts in use at Linotype.com
Twin-Cities grocery chain Lunds.
Walk through the personal care products aisle in the local drugstore.
Delcourt publishing (france), abama, herbert brown, campbells soups, stendhal cosmetics, akmerkez (istanbul), off the top of my head.