Is this Good or Bad Typography?

Mike palmer's picture

Hi Everyone,

I have been asked to redo the text for a male clothing brand. They want the Snag part to be bold and masculine but the clothing part to be smaller and have a bit of contrast between the two. This is what I have come up with. Does anyone think this looks good? Can anyone suggest anything?

Si_Daniels's picture

The spacing between the A & G looks too wide.

Mike palmer's picture

Yes it is a bit. Other than that does it look ok? Any suggestions

blank's picture

Did you stretch those letters or is that an extended weight? The vertical strokes seem disproportionately thick. As for the lower line, I’ll quote Jan Tschichold: “It is generally wrong to letter lines not containing the same width just in order to achieve a squared off effect.”. That lower line reeks of work that was rushed or simply done with little interest. It’s a pretty generic solution that I often see on badly designed signs in front of government buildings.

i cant delete my username's picture

Does the logo even NEED to say clothing? many / most successful clothing lines generally go by their name (prada, armani, &c). If the tag is on a pair of jeans, I don't think it's necessary to tell someone that it's clothing. Perhaps this goes outside of your typography based inquiry and into branding (which you may or may not even be able to change), but it may free you up from what James was getting at.

Oddly enough, diesel's logo is somewhat similar to your approach, but theirs works a little better because they aren't trying to force-justify the tagline.
http://www.pittimmagine.com/cimgs/diesel-logo200.jpg

AGL's picture

I see the picture and appears to me that the S and G could be slightly bigger as they are round. If I could change a thing, I would place the word cloving centered on top of SNAG. That's it. Cheers. André

Mike palmer's picture

Thanks heaps for your suggestions guys. Taking "Chipman223" idea into consideration, does anyone know of a real nice font that can be used for this? Please note that the title must be all in caps. Has to have a masculine look to it. All ideas are welcomed. Thanks to everyone so far

Mike palmer's picture

The font used currently is Eurostile Wide heavy extended, I have not altered it in anyway at all

blank's picture

What sort of clothing are they selling, and how do they define masculine?

Mike palmer's picture

The logo itself is femine and I want the words to be masculine so there is a contrast there. The type of clothing is very metrosexual

Mike palmer's picture

BTW it doesnt need to be capitals. I change my mind. Want to keep both options open haha

Mike palmer's picture

BTW it doesnt need to be capitals. I change my mind. Want to keep both options open haha

All Beef Paddy's picture

It's lacking any real contrast. Sure you have large and small, but the weight of the face is the same. Try a heavy extended for snag and a light extended for clothing. If you're still looking for fonts try Berthold Akzidenz-Grotesk.

popluhv's picture

Well, if you go with Snag (not SNAG), you could tuck the clothing in to the left of the g's tail. It would be a start.

i cant delete my username's picture

To me, metrosexual and masculine are somewhat opposite. The idea of "metrosexuality" makes me think of men who have accepted feminine ideas of fashion æsthetics. That being said, it's hard to give one a "masculine" typeface. You don't want to fall into a stereotype, and use some faux-photocopied grunge font, or some chunky ultra-bold / slab serif just to evoke a feeling of masculinity. I think nearly any typeface, depending on how you dress it (no pun intended) can have the potential to serve a masculine purpose. I'd imagine the fashion style would be the biggest influence. Is it like american apparel, abercrombie & fitch, Banana republic, ralph lauren?

mondoB's picture

Eurostile is just very seventies. I would keep looking for something fresher, less familiar, less over.

Hofweber's picture

I don't want to make the job that you're getting paid for too easy, but Museo is a very cheap font, brand new and probably not used for the branding of any company. I find it to be one of the better metrosexual fonts out there, if there is such a thing.

i cant delete my username's picture

Best to avoid labels on any typefaces:
http://typophile.com/node/18946

I do have to say that Jos makes some great typefaces though.

Hofweber's picture

yea i cringed a little typing that. Jos and josh darden should make font babies. Just an idea.

blank's picture

Museo would make a hot label for a lot of things; that goes for most of Jos’ awesomely ahead-of-the-curve work.

“Jos and josh darden should make font babies.”

Not sure how that would work, but it could be pretty cool…

Hofweber's picture

If I had an idea of how that work you best believe I would be churning that face out right now.

Robert Trogman's picture

Eurostile is more industrial looking than masculine. The word SNAG lacks a profile for retention–one of the basic elements for a logo or brand.

typetard's picture

as it is a logo alter the typeface. Just an observation Eurostyle tells me you are a student? Every student I have seen seems to use Eurostyle. With all then great typefaces in the world this gets used by students... come on I know it is a base

Or how about create the logo, make the typeface you have only 4 letters to choose... S N A G

In advance... I am sorry I will really upset some here, though the use of Eurostyle for logos is lazy

Mike palmer's picture

In advance... I am sorry I will really upset some here, though the use of Eurostyle for logos is lazy

I am not upset at your comments at all. I am very thankful for everyones comments including yours. All the advice has been very useful, I am going to have a play around with the fonts mentioned. If anyone has any other suggestions they will be much appreciated

David Rault's picture

Concrete: Eurostile, not Eurostyle.

Also, have you seen logos of clothes brands such as Gant or Gas? they look very very close to yours, as they were made out of Eurostile bold extended and they are made out of 3 and 4 letters only. You should consider looking around a lot before you 'create' something.

dr

Mike palmer's picture

Cheers, thanks heaps for that.

typetard's picture

Hi thanks Euristile... I mean Eurostile... whoops and thanks

good luck Mike, sure you will be inspired to do something great.

mondoB's picture

If you need more fonts quickly for free: three weights of Museo are available at MyFonts for free download...and here...

http://typophile.com/node/14652?

you get a typophile FAQ page linking to many free font download sites, vetted for quality.
And Smashing Magazine, a type site, has a page linking to quality free font downloads at

http://www.smashingmagazine.com/2007/11/08/40-excellent-freefonts-for-pr...

Mike palmer's picture

These Fonts like Museo, Can I use them in a logo that I am going create to be used as a compand indentity. Are there any basic rules for making sure you are using them correctly and legal.

Hofweber's picture

The license information on MyFonts should explain all the terms and conditions of the font usage. Considering you can get three of the weights for free and you are getting paid for the job, I would definitely kick down for the extra weights, as the company might want to use those as well.

typetard's picture

Better yet ask the font designer direct... contact Jos Buivenga
http://www.josbuivenga.demon.nl

though it is only 4 letters, design it... or modify the type.

Mike palmer's picture

Thanks concrete, Hey bu the way what font is used on your display? I saw something similar on a tshirt the other day

David Rault's picture

candy script.

dr

Sharon Van Lieu's picture

I think Christian Schwartz' Stag would look good for this in bold or black and not all caps. It has such a good flow to it.

Sharon

Joe Pemberton's picture

"Masculine" for a men's clothing line is a bit oversimplified. What else are you going for here?

inde's picture

The letters look compressed, the distance between A and G must be fixed, also i would give some elegance to this since its something simple, play with the text as proposals, like bind the leters on a horizontal basis combine them, you can make ligatures, but this is totally another approach. Also i just noticed that the piramid inside the letter A (the negative inner space) the top path should get a bit higher.

ebensorkin's picture

What else are you going for here?

Exactly.

Mike palmer's picture

Thanks for all your comments guys!!

What am I going for exactly?

I have a cicular logo which I cant show because it is under copyright at the moment and I am trying to sort out the text for the name of the brand to go with it. I dont even know how I am going to this yet because a name next to a circluar shape isnt looking the best.

Its a male clothing brand inforcing the idea that it ok to pride yourself on your apperence and be in touch with their femine side but doing it a fun sort of way.

Hope this helps. You guys are awesome!!!!!

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