Typefographic personality

Marius Ursache's picture

I believe everyone faces this issue when choosing type for a magazine or for the corporate identity system of a client or, basically, for any design job that involves type.

How do you match the personality of the chosen type with the personality of the organization/magazine/etc?

The only details I've seen discussed were extremely basic... that is serif goes for serious, traditional corporations and sans serif fits like a glove on modern ones. Of course, this is a superficial approach.

I found this article, but it's a little too academic for my taste:

Any other resources that discuss this topic?



.00's picture

You are essentially asking for the explanation of the ART of typography. No?

hrant's picture

Marius, although it's possible to "rationally" recommend certain fonts for certain types of work, it seems much much harder to come up with canned "rules" that can applied to this task.

> http://www.plainlanguagenetwork.org/type/utbo412.htm

Hey, that's a great find! Thank you.


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