(x) Classic grotesque on business card - Basic Commercial {Jan E}

The Don Killuminati's picture

I'm clearly having a very tough time identifying fonts today.
Any ideas on what this is?

I thought it would be a quick ID but I've spent a good part of the afternoon searching without any luck at all. Thanks for the help.

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SuperUltraFabulous's picture

Also have a gander at Akzidenz Grotesque, Basic Commercial is (heavily) based on it:

http://www.myfonts.com/fonts/berthold/akzidenz-grotesk-bq/

http://www.myfonts.com/fonts/berthold/akzidenz-grotesk-next/

Mikey :-)

Jan's picture

Fabulous Mickey is right of course.
Should have thought of that myself.
My type-ID-qualities are kinda down at the time.

The Don Killuminati's picture

That's great. I passed over Akzidenz Grotesque initially because of some slight differences: the lowercase c has a slightly protruding jaw, the e is not as closed, the r is narrower. It does seem to be Basic Commercial, but boy are they similar.

Bald Condensed's picture

Yup, we usually don't like derivative designs that much, but to say that the current Berthold owner has a dodgy reputation would be a severe understatement. :^/

Florian Hardwig's picture

Basic Commercial is not a derivative design. Linotype has distributed this very design for ages. It just had to be renamed to Basic Commercial.

Jan's picture

So Basic Commercial is the former Linotype Akzidenz Grotesk?

Lex Kominek's picture

Basically.

- Lex

Jan's picture

Well, then Basic Commercial = Akzidenz Grotesk, since the Berthold AG and the Adobe/Linotype AG share the exact same outlines.

I want my credit!

Lex Kominek's picture

Actually I have no idea if they're the same. I was just trying to be punny. And I identified an AG sample as BC before and got the credit, so I say you should get it too.

- Lex

Jan's picture

See the link (to Berthold), Lex. It says there that the outlines are the same (Berthold/Adobe). About wanting the credit, I was just kidding.

SuperUltraFabulous's picture

I wasn’t sure if they are exactly the same point for point but I know BC is look-a-like of Akzidenz... all the credit goes to Jan of course! I just suggested Akzidenz because it has more features and weights etc which might be a better choice for Don.

Didn’t Bruno Steinhart make an admission about Basic Commercial? I forget all the details.

Jan that last link pointed to something else: there is Berthold Quality versions and Adobe Berthold versions, which are less complete but that has nothing to do with basic commercial- at least I think.

Mikey :-)

SuperUltraFabulous's picture

I forgot to ask Yves what was the scandal about Berthold?

Mikey :-)

Jan's picture

I know the link was about comparing the BQ-versions to the BE-versions, but nevertheless it said that both share the Adobe-outlines.

Bald Condensed's picture

Look up "Harvey Hunt" and make up your own opinion. ;^) It hasn't got anything to do with outlines but with how you treat other type designers and even the type designers whose designs you resell.

Bald Condensed's picture

> Basic Commercial is not a derivative design. Linotype has distributed this very design for ages. It just had to be renamed to Basic Commercial.

Didn't know that. Thanks for enlightening me, Florian. :^)

SuperUltraFabulous's picture

Thanks Yves!!!

Florian Hardwig's picture

Yves: Just passing on information I got reading Typophile. 8·D
See these older threads, especially the posts by Richard and Dan R., resp. Adam and Dan R.

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