Logo for an insurance brokerage company

buen_vigia's picture

it's almost finished. Do you think the proportions between symbol and logo are correct?
Any other feedback will be appreciated
Thanks in advance!

logo.jpg61.54 KB
AndrewSipe's picture

The look and spacing of your elements seems correct. Considering how tight you're letter spacing is, you might want to kern the "IN" & "RG" tighter and loosen the "A2" on INTERGISA2000 and the tighten up the "Co" and "Se" on the rest.

However, The transparency of the blocks seem lazy and distracting. Is there a reason why you did this? You are aware that there is now green elements (be it 2 very small corners) in your logo.

Jim Stafford's picture

I like it. The transparency would look great if overprinted.

Agree that the kerning is a little on the tight side, but it's an aesthetic I guess.

buen_vigia's picture

I wanted a tight kerning so the logo would look compact. Maybe I went too far?

Tintin81's picture

Wow, this looks great. Good job!

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Dan Weaver's picture

Please have someone check if this look isn't already a registered trademark. I have seen similar treatments, just be safe.

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