Typeface suggestion for fashion & lifestyle magazine

fuschia101's picture

I work for a fashion and lifestyle magazine, we are currently using Linotype Didot as the main headline/display font. We are looking at revamping the magazine in the next few months and I would really like to change the font to something that still has the essence of Didot (clean, elegant) but is fresher, more modern, funkier ... more 'now'! and hopefully with a larger family of weights to work with.

Would appreciate your sage advice ...!

Miss Tiffany's picture

2 thoughts:
- Archer. Could maybe be seen as Didot's distant kissing cousin. (Ok. Maybe that's a stretch. It is a cute typeface and I'd kiss it too.)
- Chronicle. Scotch is all the rage. Great range of weights and widths too.

Another thought. Don't go drastic, just go better. HTF Didot. A few other fashion magazine are trying to use them right now. But failing miserably. It deserves to be used in a grand way.

Reed Reibstein's picture

What about Andrade Pro? Though it doesn't have a huge number of weights.

Mathieu Christe's picture

You might surprise readers with the interesting Didot Elder.

Hofweber's picture

Tiffany said the font I immediately thought of. Slab-serifs are wonderful for headlines and archer screams du mode.

kentlew's picture

<Self Promotion>

Whitman has some affinity with Moderns. I don't know if it will strike you as a suitable alternative. It's found a happy place in some bridal magazines.

There is a PDF sample of the Display fonts at http://www.kentlew.com/Type/WhitmanDisplay_Sample.pdf

The Display fonts aren't available via Font Bureau's Retail library yet, but you can contact them directly if you want to explore these for your publication. Also, I recently created Titling versions with even more contrast for Fortune magazine, which might be of value to fashion/lifestyle. The more the contrast, the more Bodoni-esque the design becomes. You can talk to FB about these as well.

</Self Promotion>

-- K.

mr smith's picture

I went through this exercise a few years ago when I redesigned a fashion magazine. The didones have been inextricably linked to fashion for decades and it's hard to get away from them unless you're trying to do something edgy or undergound. I ended up going with Didot Elder for display as it really stands out from the competition and is beautifully drawn (esp. the 's' with ball terminals), but it has a polarizing effect on people and receives raves and criticism in equal measure.

susy's picture

I like


estapro...but it may be too rounded for you. It would help if you mentioned specifically what kind of fashion you are talking about...from the didot reference, i'm assuming it's geared to sophisticated early 30's to late 40's urban female?

that's my psychic take on it. haha



mr smith's picture

If the Didones are too common, Fabien Baron has used Caslon to great effect in Paris Vogue and Baskerville is another one showing up in high end fashion magazines recently.

poms's picture

Ambroise ( http://www.typofonderie.com/alphabets/order/Ambroise ) was not mentioned yet.
There are narrower versions of Ambroise (A Firmin, A Francois) available also.

pattyfab's picture

Some good suggestions in this recent thread


fuschia101's picture

THANKS for all the suggestions ... all valid and a huge help.
I had no idea there were so many didots around. But alternatively, I would love to be able to get away from them a bit as it's true they have been associated with fashion for a long time. Our magazine (Scoop ... www.scoop.com.au) is only partly fashion, there's a lot of lifestyle stuff in there, food, wine, entertainment etc. I will let you know what is finally chosen!

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