Design Firm Logo

picard102's picture

I hate designing things for myself. I find it impossible as I'm far to close to the project. So while I plan to redesign my site and marketing materials, I've decided to give my logo another shot.

I went to the book store and flipped through some logo books for about 5 hours yesterday and then came home and sketched out some quick ideas on paper playing with the L and D in my companies name. The enclosures themselves I'll worry about latter, but for now I want to get opinions on the basics of the mark.

I used a few different typefaces to create these comps, Helvetica, Futura, Interstate, ect.

I'm not looking for something flashy in itself. But something that can be used in a variety of ways, in obtrusively on client work, distinctive on presentations and marketing material of my own. So something like this I think could be used with a few different background lockups to either emphasize or subdue it as it's so simple.

But maybe it's too simple and will be easily confused with other things?

Alaskan's picture

You're correct that lower case is easier to read. It's not really subjective. Several studies have been done on this topic.

Here's one explanation that's fairly well illustrated.

picard102's picture

That's probably where I got that idea from. Have the book.

Does it matter with a company title though, as it's so short?

apankrat's picture

What I said above applies to the case of two words used as a word mark. I think the benefits of using lower case for continuous text are quite obvious, I didn't mean to imply the opposite.

penn's picture

Avenir title caps


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