(x) "CBS Sports" logo - similar to Aquatic (Aquarius rip-off) {Metadox (self), Mark S}

metadox's picture

Hey all, I'm new here. I don't really have any good reason that I need this ID'ed, but I saw it a lot while watching the NCAA basketball tournament and it got me curious. =) You guys seem pretty good at ID'ing type, so I thought I'd post it here.

I think the face has been in use by CBS Sports since at least the mid-1980s, so it has to be from before then. Might be a custom job, too -- I don't know. The large "S" in "SPORTS" seems to have different proportions, so maybe that was done custom and the rest is a typeface?

The only thing I've been able to find that comes close is a cheap-looking face called "AquaticHeavy", with a copyright listed by "NovelFonts" (1994), that's undoubtedly a ripoff of some other face. "Aquatic" has the right kind of semiserifs, but the curves are wrong.

Thanks in advance!

CBS Sports Logo

metadox's picture

Yeah, it probably is custom... oh well, it was worth a try. Thanks, Yves. =)

Mark Simonson's picture

Your Aquatic font is a knock off of an old photo display face (VGC) called Aquarius.

metadox's picture

Aha -- thanks, Mark!

AGFA lists this as "Aquarius No. 8" -- were there others in the Aquarius series? Have they been digitized?

Mark Simonson's picture

From an article about VGC typeface development in the December 1972 issue of Industrial Arts Methods:

aquarius

Maybe Aquarius 1 would have been infinitely thin and, therefore, only a theoretical weight. I have no theory as to why there was no Aquarius 3.

metadox's picture

Maybe Aquarius 1 would have been infinitely thin and, therefore, only a theoretical weight.

hahaha ... I love how they misspell 'Aquarius' when quoting Arnholm. =) Thanks for the scan!

Bald Condensed's picture

Really Metadox, I fear this looks very custom designed.

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