"Gourmet" Typefaces

wesohaire's picture

Doing a new identity for a gourmet food company. I'm probably going to go w/ a Michael Schwab look/feel. Small caps, letterpaced. I'm testing fonts like Georgia, Hoefler Text, and Clarendon Light. Any other suggestions?

Si_Daniels's picture

>testing fonts like Georgia, Hoefler Text, and Clarendon Light.

Nothing says "gourmet" like bundled fonts, am I right?

Wiewauters's picture


Stephen Coles's picture

Eagle and Mostra say Michael Schwab.

will powers's picture

Who the heck is Michael Schwab? I suppose I could look him up but it is time to go for a walk.

Why not go with a "wesohaire" look? The client hired you, not some guy named Schwab.


Nick Shinn's picture

Mr Schwab likes to letterspace!
You can do that with my online type tester.
You might consider some of my faces suitably retro/deco.

wesohaire's picture

Haha, sii you're a punk!

Dan Weaver's picture

What kind of research have you done. How are you handling the ID. Is it a retail store, is it packaging, what is the competition doing and are they successful. I wouldn't worry about the type until you have the marketing figured out,

eeblet's picture

Before picking a face, I'd find a few brands you like, and get your client's feedback on those; also, I'd work them to draw out rough sketches. I find that if I fall in love with a typeface too early in the process, I become less focused on my client's needs. Good luck!

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