Crit my wordmark

cuidado's picture


Tintin81's picture

I like it! It instantly reminded me of water or something maritime. That's due to the tilde I guess. The italic subheading adds nicely to that illusion. If you choose a blueish colour scheme for your final version, the illusion is perfect.

Designer Hamburg

poms's picture

Strong :)

Frode Bo Helland's picture

Norwegian! Neutraface is an excellent choice. I'd probably set the tagline without those swashes though – as of now it's drawing to much attention to itself in my opinion. Also, depending on the final size, Farnham Regular might work better.

writingdesigning's picture

It's very beautiful. Great work!

Just one observation: for instances where the mark appears in relatively smaller sizes, you may need to rework the relation between the logo and the descriptor to make the latter bigger.

Sharon Van Lieu's picture

Love your work on this. Can't see the last picture you posted.


Tintin81's picture

Excellent work. I think I'm gonna have fish for lunch tomorrow. Thanks for the appetizer!

Designer Hamburg

picard102's picture

Very nice.

If you can't see it try here.

Sharon Van Lieu's picture

That looks great!

cuidado's picture

Cheers guys. Thanks for adding the link picard102 :)

I'll have a think about the issue with small sizes.

However, i've tried to use the "tagline" with farnham regular, but it gives no contrast to the wordtype and they are both very stable, so
i think it added an intresting contrast having the tagline in italic and swash.

missgiggles's picture

Love it. Wow!

sondre m's picture

Norwegian, yay.
I hate klippfisk more than anything, but maybe I'd buy it just to look at the package design ;D

jonsel's picture

It's a very nice and simple wordmark.

I think you should look at the overall weights of the letters and possibly re-draw some of them to harmonize better. The A and V stand out to me right away as having stroke weights that are too thin in comparison to, say, the R and the L.

eeblet's picture

Wow, lovely.

aluminum's picture

Bummed. Can't see the lovely mark everyone is talking about.

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