I like it! It instantly reminded me of water or something maritime. That's due to the tilde I guess. The italic subheading adds nicely to that illusion. If you choose a blueish colour scheme for your final version, the illusion is perfect.
Norwegian! Neutraface is an excellent choice. I'd probably set the tagline without those swashes though – as of now it's drawing to much attention to itself in my opinion. Also, depending on the final size, Farnham Regular might work better.
Just one observation: for instances where the mark appears in relatively smaller sizes, you may need to rework the relation between the logo and the descriptor to make the latter bigger.
Cheers guys. Thanks for adding the link picard102 :)
I'll have a think about the issue with small sizes.
However, i've tried to use the "tagline" with farnham regular, but it gives no contrast to the wordtype and they are both very stable, so
i think it added an intresting contrast having the tagline in italic and swash.
I think you should look at the overall weights of the letters and possibly re-draw some of them to harmonize better. The A and V stand out to me right away as having stroke weights that are too thin in comparison to, say, the R and the L.
5 Feb 2008 — 8:54am
I like it! It instantly reminded me of water or something maritime. That's due to the tilde I guess. The italic subheading adds nicely to that illusion. If you choose a blueish colour scheme for your final version, the illusion is perfect.
Designer Hamburg
5 Feb 2008 — 9:13am
Strong :)
5 Feb 2008 — 10:25am
Norwegian! Neutraface is an excellent choice. I'd probably set the tagline without those swashes though – as of now it's drawing to much attention to itself in my opinion. Also, depending on the final size, Farnham Regular might work better.
5 Feb 2008 — 11:42am
It's very beautiful. Great work!
Just one observation: for instances where the mark appears in relatively smaller sizes, you may need to rework the relation between the logo and the descriptor to make the latter bigger.
6 Feb 2008 — 8:01am
Here is a proposed packaging design btw.
http://farm3.static.flickr.com/2066/2241422211_681be52d66_o.jpg
6 Feb 2008 — 9:10am
Love your work on this. Can't see the last picture you posted.
Sharon
6 Feb 2008 — 3:48pm
Excellent work. I think I'm gonna have fish for lunch tomorrow. Thanks for the appetizer!
Designer Hamburg
7 Feb 2008 — 5:20pm
Very nice.
If you can't see it try here. http://www.flickr.com/photos/lapskaus/tags/halvors/
7 Feb 2008 — 11:37pm
That looks great!
8 Feb 2008 — 1:46am
Cheers guys. Thanks for adding the link picard102 :)
I'll have a think about the issue with small sizes.
However, i've tried to use the "tagline" with farnham regular, but it gives no contrast to the wordtype and they are both very stable, so
i think it added an intresting contrast having the tagline in italic and swash.
10 Feb 2008 — 2:46pm
Love it. Wow!
11 Feb 2008 — 7:20am
Norwegian, yay.
I hate klippfisk more than anything, but maybe I'd buy it just to look at the package design ;D
11 Feb 2008 — 5:24pm
It's a very nice and simple wordmark.
I think you should look at the overall weights of the letters and possibly re-draw some of them to harmonize better. The A and V stand out to me right away as having stroke weights that are too thin in comparison to, say, the R and the L.
13 Feb 2008 — 2:13pm
Wow, lovely.
10 Dec 2008 — 7:02am
Bummed. Can't see the lovely mark everyone is talking about.