Feedback on letter integration

vinu's picture

I am working on a logo for a friend who is on the verge of starting of her career as a fashion designer. For the logo I am trying to integrate two Gs which are her initials. Here are some of my initial explorations where I have played around with an upper case and lower case G.
The logo has to look sophisticated and feminine. Feedback please!

Vinu Chaitanya
Graphic design student
National Institute of Design, India.

dan_reynolds's picture

Hi Vinu!

I'm afraid that the first four ligatures look more like G and j, while the second two read "GO" for me. Although I must admit, I like your very first one on the left, and your very last one on the right anyway…

vinu's picture

I agree that the first four look like a G and a J which is why I moved on to the other two. Currently I see the last one as having more potential than the others. Any suggestions to improve that one?

Florian Hardwig's picture

Have you seen the ‘gg’ ligature that Chris ‘Dezcom’ Lozos did for his Froggy typeface? Here’s another variant of it, with Cooper Black. And he said his solution is available for licensing! ;-)

Furthermore, I found this progression picture very illustrative:

The evolution(s) of the letter g, according to Hans Eduard Meier – taken from: Entstehung der Handschrift [PDF, 1.3mb]

It’s an excerpt from Meier’s book Die Schriftentwicklung. The Development of Script and Type. Sulgen (CH): Niggli. 48 pages, German/French/English, ISBN: 978-3-7212-0434-6

Jongseong's picture

Why don't you try making the lower loop in the last two ligatures also like capital G, so that the result looks like a letter g made up of two connected Gs?

Florian Hardwig's picture

That would look like rotated glasses, no?

The Don Killuminati's picture

Here's an extremely hasty pencil sketch of another solution: bring in the suggestion of three dimensions, thusly, with the crossbar extending in opposite directions. This reduces the letters to abstract shapes, gives a distant echo to the Coco Chanel logo, and integrates the two Gs in a way that is less forced and less "clever"; not to mention that it sort of resembles a bracelet or earring or some other fashionable ornamentation.

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