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I am in the process of researching a possible question on Type & Branding (with a capital ‘B’) for an MA thesis.
I have a fair knowledge of typography and type design but I am stuck on trying to find an angle which isn’t just based on an historical analysis. I need a question that opens up the possibility of exploration.
If any of you out there have any suggestions I would be really grateful.
I look forward to hearing from you.