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I'm in a bit of a quandary, and could do with some advice.
I'm doing various leaflet / flyer marketing pieces.
The company's logo uses Eurostile, and have used Eurostile in various things like signage in the past.
So I was thinking to keep continuity, of using Eurostile for headings etc, and mixing it with another font for the body text.
I'm In a number of minds over what font to contrast with Eurostile, sans, or serif. maybe a 'super family' with both?
I've looked at fonts like Melior, and ITC Fenice, which have similarities with Eurostile, but them seem a bit sharp and mean.
I suppose the feel should represent quality and sincerity, friendly and inviting.
Or should I scrap the idea of using the font in their identity,
and just choose one font with a good range of weights, and use that throughout, for titles and body text etc. ?
Any ones suggestions of what direction they think would be good to go would be very much appreciated.