I enjoy the simplicity, but is there an underlying concept to the logo? If so, I'm not catching it.

jb

I don't know if a logo necessarily needs a concept. A logo is like a vessel -- fill it up with great branding and you have a great logo. Fill it up with bad branding or no branding and you have a bad logo.

One might as well want to know the concept behind the Nike swoosh. It's one of the most recognizable symbols in the world and it's just a curved line.

I absolutely disagree with John . . .

A peice of art can be good and not have a concept. An amazing peice of art is a good peice of art with a concept.

I've seen poorly executed art that with a concept that is far better than exceptionally executed art with little or no concept.

It's impossible to have a great brand without some purpose to it even if it's minimal. Brands and logos stem from something more than "becuase it just appeals to me" else they fail miserably as a platform to expand the identity of a company.

And how could you possibly market a company based on nothing more than a look without a purpose?

Stuart :D

> Orange means very little symbolically

Except in Benelux.

Anyway, I love orange, especially when it's somewhat dark a little bit red. Ochre?

hhp

Here is the black and white version. *bullshit meter on high* I suppose it represents the freedom to become what you want, with an artistic blob representing improvisation.
Quite enough for a website with only a few games and some dud links.

Matthew

>It's impossible to have a great brand without some purpose to it even if it's minimal. Brands and logos stem from something more than "because it just appeals to me" else they fail miserably as a platform to expand the identity of a company.

I couldn't have said this better myself. I recently took a job for a non-profit lit/arts journal here in Minneapolis. I was given the prospectus to review, and it seemed like it would be a really fun job. The magazine made it seem like a real cutting-edge, modern, no holds barred, breaking all the rules publication. I was all set to start planning this really modern looking site, and you can imagine my disappointment when i received this:



Maybe it's just me, but Apple Chancery just doesn't do the great idea of this wonderful magazine justice. And what is the purpose of that rounded square, you ask. I asked the designer the same thing. The answer I got was "well, I think it looks nice, and the calligraphic type is representative of 'writing'."

I offered to create something, for free even, but the editors thought it was too late. It's really too bad.

I think some of that logo was accidentally cropped . . .

I'm pretty sure it said "h e a d"

:D