Logo Critique

joshdura's picture

1,http://www.joshdura.com/dmlogo120302.gif
Could you possibly critique this? I didnt create the font, but was wondering what the experts thought of it?

joshdura's picture

duramedialogo

thats the location of the file...sorry about that

joshdura's picture

duramedialogo

ugh...im not having a good day

brennan's picture

I see what your trying to get at. To me it looks like an 'o' merged with an 'm'. I take it that its an 'a'? duramedia?

Tricky. Why not try and leave the 'a' as seperate and cut the 'm'? (so the leftmost stem seems to come from the 'a'. draw a thick white stroke down the left side of the 'a')
I'd show you, but im at work with no image editor :(

You get the idea?

Bren

joshdura's picture

Ok, didnt know EXACTLY what you meant, so I tried it 2 different ways....is this what you mean?

duramedialogo2

brennan's picture

The first one! thats what i meant ;)
How does it look to you?

I think the break increases readability. You can also use 2 colours to seperate the words even more if you want.
That Cap height is huge. Try reducing it some? might give a better flow.

Bren

hrant's picture

Try a binocular "a".

hhp

joshdura's picture

ok, finally with lowered cap height (i think it adds a lot), and two different color variations (not final colors, but to show color difference). I am also going to have to say nix on the binoc "a" as i tried and it looked horrible :)

\image {duramedialogo3}

joshdura's picture

oops duramedialogo3

brennan's picture

yep, gettin there! good to see the progress.
That blended m looks kinda cool, but you will have to think ahead for the design to work on fax etc... but I dont know how important that is.
I like it simple.

Anyone else have any ideas?

Bren

bencravy's picture

I always hate being reminded of the fact that a good logo execution should hold up on a fax...argh! But its true.

Just one suggestion as well...after really looking at some of the characters - I wonder if the "u", the "r" and the "e" need just a bit of work on some of the curves. I'm noticing a bit of straightness or something - can't find the technical word for it but see the lower left inside of the "e".

Also - I prefer the word "dura" to be full strength over the other word - since it is your name...

joshdura's picture

Yeah, I know what you mean. I was just looking at those same characters myself, wondering that. Might just have to recreate it all :) This was mostly for concept anyways :) The gradient probably shouldnt have been in this picture, as I really wasnt considering it, and was just too lazy to take it out. Thanks for the comments! Anyone else have anything else? I should be able to post something new pretty soon.

brennan's picture

Like Ben said, 'dura' should be full strength. I think that because the face is so geometric you will not be able to manipulate the logo much more.
One thing you might consider is the 10% grey outline, either darken it or take it out. Light greys like that often dont copy well.

To give the logo more substance you might try a bolder weight? that way at a smaller size it will read well. Have you also tried inverting the colour? (white on black) I often find it helpful to test for eventualities.

That 'e' does need a redraw ;)

Bren

joshdura's picture

ok, i did as suggested, and took out the stroke all together, redrew some of the letters, and also put together something along the same lines (top logo)

duramedialogoagain

brennan's picture

Hi Josh,

I hope you dont mind but I made some modifications ;)

Just some ideas for you.

1.jpg
2.jpg
3.jpg

I like the bold weight, but the slimmer version has much more style.

Bren

Miss Tiffany's picture

That extra space is almost right. I can see the m, well the stroke now. In a negative space kind of way. But, shouldn't you include the entire curve of the m? The entire 'd' is better. The bottom one reminds me of Depeche Mode.

brennan's picture

hmm... yeah, i see that now (DOH!). Ahh... dont you just love hindsight? ;)

Josh, its up to you my man... listen to Tiffany, she has some good points.

Bren

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