Personal Logo

wandar's picture

This logo is in progress. Please critique.
This is for a my graphic design firm.
Thanks

GIF / JPG:
wr.jpg

greatermark's picture

Can you tell us what it stands for?

+ep+

guilherme's picture

Hi!!
I like it. But let me say something. I think that whould be better if you try to use another "font". The idea is ok but not the type design.
Good luck!!

Guilherme

cpkc's picture

This doesn't read clearly as "w r". I think you are trying too hard to be clever, at the expense of clarity. I would go back to setting the letters separately, and then find a way to combine them inside a compatible shape, to make it look more like a monogram.

wandar's picture

This logo shows my intials. If you can recommend a better typeface, please do.
Thank You

wandar's picture

To: Christopher Purcell

I like your idea of combining it with a compatible shape.
Thanks

hrant's picture

Wanda, try using positive/negative spaces to combine the two letters. You know, like Northwest airlines*. At the very least you'll have other designers ooohing and aaahing - they love that stuff...

* http://www.nwa.com/

hhp

Stephen Coles's picture

Oooh. I love NWA's logo. I really do.

Miss Tiffany's picture

nwa --- hmm. i thought that was dr. dre's old band.

:)

brennan's picture

Ahhh. the subtlety of NWA is fantastic. Pity that everytime I see NWA I see Easy-E & "!$*% tha police" ;)

But seriously Wanda, I would try and make it as symetrical as possible. That would create a logotype.

Bren

brennan's picture

damn, Tiffany you beat me to it ;)

wandar's picture

Here is an updated logo. Nice ideas from everyone.

Text Description

Thanks

wandar's picture

Heres the logo in color. I went with the idea of the basic shapes and color for the logo.

Text Description

wandar's picture

Heres the logo in color. I went with the idea of the basic shapes and color for the logo.
Please critque.

thanks

Text Description

wandar's picture

Here is another idea.
Here i created a window and showed all techniques, ability to create powerful visuals and the knowledge of prepress and printing.

Text Description

wandar's picture

Here is another idea.
Here i created a window and showed all techniques, ability to create powerful visuals and the knowledge of prepress and printing.

wandar's picture

Here is another idea.
Here i created a window and showed all techniques, digital and hand skills, ability to create powerful visuals and the knowledge of prepress and printing.

wrfina2.jpg

wandar's picture

THIS SHOULD WORK. Sorry
Here is another idea.
Here i created a window and showed all techniques, digital and hand skills, ability to create powerful visuals and the knowledge of prepress and printing.

wrfina2.jpg

wandar's picture

Better viewing

wrfin2.jpg

hrant's picture

I don't think a logo should be so literal, or complex.

hhp

bencravy's picture

woooooohhh....I just joined up - and decided to check out what all was going on. I saw the first posting of the "wr" and went on down the screen - and saw where this has ended up going....I think Wanda needs to go back to the original thinking of clear and simple. The last one has gotten way too busy. You should be able to say what you are wanting to say with out adding all the little drawings. It may have gotten much to bold too. I think the Northwest Airlines logo mention was a great direction to follow. I've always loved their logo and its many attributes.
Simplicity is power

Stephen Coles's picture

Don't let us mess you up, Wanda.
The original logo is a beautiful thing.

wandar's picture

how about the logo with the basic shapes in the middle???

Stephen Coles's picture

That one makes me think of a company that rents
construction equipment. Go with the elegant
visual power of no. 1.

wandar's picture

Do you think the first logo is hard to read??

cgonzalez's picture

Wanda

go back completly, the original logo with a detailed work on the ligature should work fine. forget everything you develop later.

Stephen Coles's picture

I disagree with those who said the ligature needed
to be more apparent. I don't think that's necessary
at all. It's unique and recognizable and works
well small and in black and white. It shows off
your freehand artistry. Go with it.

Miss Tiffany's picture

I'm not sure you have the right comibination of shapes
yet Wanda. Your W is looking, to me, like a backwards
and slanted N. The R, you might as well crop the rest of
the main stroke off, that might make the remainder
stronger.

hrant's picture

A logo isn't something you "understand", it's basically something you remember to associate with an entity. So for example, more important than the legibility of the two letters is whether another design outfit has an established identity using a similar logo, or whether the organic style of the first logo relates to your firm, etc.

hhp

Stephen Coles's picture

Hrant's got it.

bencravy's picture

I kinda like the ligature look - I think just adding to it a bit may help the "r" - and also a second color to support it. I love those ligature like hyphens maybe... see this...If I can figure out how to post an image...

Miss Tiffany's picture

While I do agree with Stephen and Hrant, for the most part, sometimes, if a moment of "a ha" occurs, well that isn't such a bad thing. However, if the "a ha" is convoluting the message or worse if the "a ha" takes too much explanation, then this is when Hrant is right.

That said, I couldn't help myself. I had to play. I do like the basic idea behind your first post. I just think you are using the wrong style of lc 'r'. So, how about this:

wr.gif

bencravy's picture

lets try again...

my picture

Miss Tiffany's picture

okay. so maybe now, that i've posted, i'm seeing birthday candles. oh well. hopefully the general idea came across.

:)

bencravy's picture

I think what is most important - is if the original mark - is a self expression - and if it is communicating in an appropriate manner...is it telling the story?

are you a freehend artist or do you use both...

maybe its a freehand mark "w" with a real typeface "r" - there's a concept...

bencravy's picture

i was wondering about those candles - didn't know if I should say anything...

bencravy's picture

just kidding -

Miss Tiffany's picture

i wasn't.

:)

those are definitely candles.

wandar's picture

ben cravy- good idea to convey both computer and illustration.

i'll try it.

wandar's picture

Business Card-
Just to see the look and feeling it gives.

bc.jpg

wandar's picture

New logo


4.jpg

wandar's picture

There was something i didn't like about the first logo. It looked weak and to skimpy. Making it thicker or bolder would just make look like a penny saver logo. combined to typfaces to give the idea from Ben Cravy.

Thanks

greatermark's picture

Just a little suggestion, I read one of Richard Hollis book (I'm still a graduate student :)), It's called Graphic Design a concise history. It said that 'the meaning of an image do not express their designers ideas. The designer's message serves the expressed needs of the client who is paying for it'. In your case, you are the client. Ok, here is what I'm going to do if I'm in your position, I know it's a bit hard playing as designer who own the firm. But first, I can't find the right or perfect logo if I don't have the main idea of what kind a firm I'm leading for. It's going to change and change every time I find a bunch of idea for the logo. So I think it is important to find the perfect idea before the excecution phase.

+ep+

greatermark's picture

By the way Wanda, I think you should reconsider your first logo (of course if it is match with the vision of the firm)
Sorry for my bad English.

Terima kasih, selamat mencoba.

+ep+

greatermark's picture

Guys...

marcox's picture

Here's a terrific online tutorial in the art and craft of ligature logos.

http://www.bamagazine.com/Ligature/Ligature01.html

Before & After magazine is a great resource, by the way. Covers design basics in a way that teaches beginners and inspires grizzled vets.

bencravy's picture

great suggestion Marc.

I didn't know Before and After still existed.
I used to get and look at that magazine in the early nine-ties! Nice comment about grizzled vets...I'm not sure if I wanna become that! But I know i've had to work with some over the years...have one in mind right now actually..

anyways...

Keep working Wanda - it takes some time to really find your way with the balance and style that is both you and visually pleasing...the before and after thing is a great resource.

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