Suitable font for a medical centre?

BjornH's picture

Making a logo for a medical centre named "Legenes Legesenter" (it is close to the real name). Initials are "LL". The sketch illustrates how I ended up with the symbol at the bottom right. It contains one positive and one negative "L", and a heart. Not sure if this is the best solution? I like some of the "calligraphic" shapes but they tend to look like eyes, mouths etc.

Now I am searching for a "medical" font that fits this symbol. If anyone has a suggestion I'll be happy to try it.

BjornH's picture

I could not decide in what direction to go so I tested out the stethoscope idea a litle further:

Any critique is most welcome.

Miss Tiffany's picture

As I quickly loaded and scanned down the page I saw Starbucks right away.

Miss Tiffany's picture

Oops. I meant to add that the mark itself is nice, but you might want to reconsider the rest.

Crud. I also want to say I did like the simplicity of the first although the L was a little abnormally shaped. Like a short man with big feet.

Does the heart in the new mark have to be closed. In your sketches, at the top on the far right, that implies a heart without being blunt.

BjornH's picture

Thanks for your comments Miss Tiffany.
I see what you mean

We do not have Starbucks im my part of the world and the medical centre is local. I did not know the Starbucks logo myself, honestly. I'll see what I can do about it.

I'll try to open up the heart in the mark and get some longer legs on the "L", thanks for noticing.

BjornH's picture

Longer legs looks better

Lex Kominek's picture

I love the heart/stethoscope mark. The gradients dull the contrast in your logo, and make it look less clean - I'd get rid of them.

I really like the reversed version - it looks much cleaner and appropriate for a medical centre than the top example. I think it could work on white if you just removed the outermost stroke. I'd also remove the black stroke around the centre circle to make it less busy.

The green colour really evokes Starbucks to me. I'd go with blue instead. Try to work in some red or pink into the mark - maybe just in the small circle within the heart.

Overall, great work.

- Lex

BjornH's picture

Tried to open the heart as Miss Tiffany suggested, I was afraid to get a face with two angry eyebrows but I think it works better now? More stethoscopic without loosing the heart. Thanks again for seeing that.

Hi Lex, thanks for commenting. Removing excess decorations seems like a good idea. I am not shure about the outermoust circle, I think it looks a bit ragged without it?
Tried some blue and red as you suggested, good call, well appreaciated.

Sharon Van Lieu's picture

Nice work! I like it with the outer circle. It works with and without color.


Lex Kominek's picture

Sorry - I was unclear about what I meant when I said to remove the outermost circle.

I meant that you should use the "reversed" version of the logo on white instead:

I like the new colours too. Good work.

- Lex

BjornH's picture

Thanks Sharon! I think the small versions with the circle looks nice, trying to fugure out why.

Thanks for making the drawing Lex, I should have understood your explanation right away. I see what you mean now.
Here it is with one, two and three circles.
Looking into the weights of the symbol, it is becomming almost like a glyph to me. Maybe I could find a font that looks related to the symbol?

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