GOOD magazine typeface

joycie319's picture

Anyone recognize the font that GOOD uses for their logo?



Stephen Coles's picture

Logo is custom, but GOOD uses Vista Sans and Trade Gothic No. 20 Condensed Bold throughout each issue. The look was directed by Scott Stowell of Open.

Stephen Coles's picture

Also, if I remember correctly, Adsans, which is the only misstep in the design.

Stephen Coles's picture

Logo could be based on Pakt. For more options, see also the first section of this post on extra bold fonts.

sstowell's picture

The logo was hand-drawn by Arnaud Mercier. In the pages we use Vista, Benton, Trade Gothic Bold Condensed, Sabon, and not Adsans but Doric Bold--one of my favorite beautifully ugly typefaces--for bold ledes.

studiofluid_ben's picture

To resurrect an old thread, here is a nice look into Mercier's process of the logo development.

Jokerz's picture

And what about the typeface used for titling in last issue?

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