(x) Morgan Stanley logo - custom (similar to Trade Gothic) {Patricia}

sarafina's picture

boring old morgan stanley is using a font that is just abit off from ordinary ariel.
the lower case l has a little curl on it to match the bottom of the lower case t. It is just a tiny bit weighted. Any Ideas?]

http://www.morganstanley.com/img/logo-ms.gif

Sara

AttachmentSize
Morgan Stanley.jpg48.03 KB
claaspb's picture

It's custom.
As they write:"Every letter in the new logotype was hand drawn to create a solid and ownable corporate signature"

sarafina's picture

argh. ok so an avenir smooshed a bit will have to do. only MS could spend a ton of money to make a logo that...
well

*that*

thanks for the info

Sara

Stephen Coles's picture

As an alternative, consider PTL Skopex

elliot100's picture

When did they lose the arrow between the two names? And go from double-storey to single storey "g"?

pattyfab's picture

Actually I think it's a modified Trade Gothic, not Arial or Avenir.

Designed by Carbone Smolan and a search of this site would have turned that up.

http://www.carbonesmolan.com/morganstanley/

Bald Condensed's picture

Patricia is correct.

This has come up before almost a year ago and again last June. If you know what you're looking for -- in this case use the keywords "morgan stanley" -- please do a Search first.

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