(x) Morgan Stanley logo - custom (similar to Trade Gothic) {Patricia}

sarafina's picture

boring old morgan stanley is using a font that is just abit off from ordinary ariel.
the lower case l has a little curl on it to match the bottom of the lower case t. It is just a tiny bit weighted. Any Ideas?]



Morgan Stanley.jpg48.03 KB
claaspb's picture

It's custom.
As they write:"Every letter in the new logotype was hand drawn to create a solid and ownable corporate signature"

sarafina's picture

argh. ok so an avenir smooshed a bit will have to do. only MS could spend a ton of money to make a logo that...


thanks for the info


Stephen Coles's picture

As an alternative, consider PTL Skopex

elliot100's picture

When did they lose the arrow between the two names? And go from double-storey to single storey "g"?

pattyfab's picture

Actually I think it's a modified Trade Gothic, not Arial or Avenir.

Designed by Carbone Smolan and a search of this site would have turned that up.


Bald Condensed's picture

Patricia is correct.

This has come up before almost a year ago and again last June. If you know what you're looking for -- in this case use the keywords "morgan stanley" -- please do a Search first.

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