Font ID "Bultaco" Logotype

cabbage's picture

I've been sitting on this font ID question for several years now, clearly not trying very hard to solve it, but every once in a while it gnaws at me, so this is the day I post it. This is the logotype of a (now defunct) Spanish Motorcycle company which was quite successful in the late 60s and 70s. I'm sure that their particular logotype is a custom cut, in fact there are significant differences (typographically speaking) in the letterforms on the gas cap vs. the tank badge vs. the engine cases.

That said I have seen a font (or fonts) very similar to this on a bumper sticker or some Motorcycle mag ad from time to time and it always re-sparks the "what font is that?" question.

Ignacio's picture

Don't think it is very close but Jackson comes to mind.
That is a classic... :-)

cabbage's picture

Hey! You've done it, thanks!

I actually created my own complete typeface-interpretation of this logotype as part of my application to Design School a number of years ago (without knowing there was already a font like this). As it was the first type I'd ever designed it was built to a rigid grid (rather than making visual adjustments for letters) - but still a fun experiment.

Thanks!

Ignacio's picture

You are very welcome.

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