Hot or Not? - American Craft logo

hereandthere's picture

what do we think of how the word 'craft' is rendered?
is it brilliant or a little too much?
the entire word is almost a ligature, which made me wonder if there are any other good examples of words consisting of letters connected in such a way to form a ligature.

jupiterboy's picture

Has a sort of Herb Lubalin feel. I think it is nice.

eliason's picture

It would work better if the word the designer was setting was supposed to be "craf't" with an apostrophe.

lapiak's picture

I really like how it flows. The negative and positive shapes work nicely together, and it's not often I see a whole ligatured word.

hereandthere's picture

yeah, that negative space apostrophe is nice. too bad the word is not craf ' t

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