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Hot or Not? - American Craft logo
Posted by hereandthere in
21 Sep 2007 — 9:13pm
21 Sep 2007 — 9:13pm
what do we think of how the word 'craft' is rendered?
is it brilliant or a little too much?
the entire word is almost a ligature, which made me wonder if there are any other good examples of words consisting of letters connected in such a way to form a ligature.
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21 Sep 2007 — 10:17pm
Has a sort of Herb Lubalin feel. I think it is nice.
22 Sep 2007 — 5:11am
It would work better if the word the designer was setting was supposed to be "craf't" with an apostrophe.
22 Sep 2007 — 10:39am
I really like how it flows. The negative and positive shapes work nicely together, and it's not often I see a whole ligatured word.
22 Sep 2007 — 5:41pm
yeah, that negative space apostrophe is nice. too bad the word is not craf ' t