atrocious abc subway ads

nkwiatek's picture

alright, i need to vent.

awful advertisements are not new to new york. but i just can't imagine the a-hole exec that said "yeah, it's fine and everything, but we really want those special g's, you know, the ones with the two circles? yeah, make them like that."

here's an example of one (someone else's flickr): http://www.flickr.com/photos/rhcooper/1342938354/

if i'm not mistaken, that's a Trebuchet two-storey g f-ing pasted right into Conduit.

IT'S TWO DIFFERENT oh my god. you don't need to know anything about weight and proportion to see that this is a monstrously awful idea. what self-respecting typographer could allow this to happen.... not to mention that it's AWFULLY similar to Interstate, which cbs has been using for quite some time now....

this brings me to my point: i'm new to the field, and haven't had much experience. i'm sure abc has different tiers of in-house designers who assign effort based on the importance of the work... i guess. but this is their branding typeface, we're supposed to understand it as abc's voice when we see it, no?

my question: has this kind of crap ever happened to you? what kind of people are responsible for saying "No, I want THIS" and completely farting everything up in this fashion?

i have to prepare myself to meet this head-on, because this isn't the FIRST time i've thought to myself "um, what were they thinking..." when I looked at a corporate ad....

Nick Shinn's picture

if i’m not mistaken

It happens to the best of us.

Jan's picture

The type in the sample isn’t Conduit (which DOES have a two-storey g, so who would want to REPLACE that) and the g isn’t from Trebuchet. I think this IS ONE typeface and you’re hallucinating.
Apart from that you’re right about the quality of typography or design in general in advertising. Most of the time it isn’t all that great.

nkwiatek's picture

ouch. you're right about conduit, i didn't look hard enough. maybe it's some kinda DIN -- or i guess it's gotta be one typeface then?

but i could have sworn while staring at these things in the subway that the g was of a different face; it's hard to tell from the sample but it looks SO out of place.

any ideas on what that main typeface could be?

Chris Keegan's picture

The "g" looks odd to me too.

NewGuy's picture

This is actually a completely atrocious typeface named "Aaux"
http://www.typetrust.com/fonts/font.php?id=MzE5&fontview=charset&stylewt...

JN

ChuckGroth's picture

i was talking about the main head type.
but you're right, i think on the sans serif being aaux instead of a mixture of faces.

NewGuy's picture

Mr. Groth, you should probably read the original post, which says, "if i’m not mistaken, that’s a Trebuchet two-storey g f-ing pasted right into Conduit."

Actually, Mr. Kwiatek was not not mistaken, and Conduit/Trebuchet typeface is actually a single typeface, in this case "Aaux".

The other typeface is Trajan, as you say.

JN

brett jordan's picture

I have a mental picture of Aaux's creator thinking 'I really like Din/Conduit, but I'm also a big fan of the Trebuchet lower case g...'

Nick Shinn's picture

’I

Use double quotes (U.S. English style) -- Smarty Pants is set up to use quoteleft for apostrophes.

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