Business Card Designs

umlautthoni's picture

I have been asked by a former collegue to critique some business card designs. I have been doing product design for the last several years and I'm feeling a bit rusty. I was wondering what some of you thought about the designs he sent me. He was the manager of a team of product managers for computer accessories (mice, hubs, etc.)

I sincerely appreciate any feedback you may provide.

David Sudweeks's picture

Lots of questions come to mind; some you may not want the beholder to have to ask. What is Michael Greco? Who is Michael Greco? Is Michael Greco a pair of last names that make a firm or company name? These questions come of the type in 'michael greco' looking too [kind of overbranded] to be a simple first and last name.
Having the luxury of seeing several different specimens, and looking up roadrunner.com to find that it's an internet service provider and most likely not Michael's employer, I get the feeling that Michael Greco is a consultant, marketer or strategist.
My advice would then be to add a word such as 'Consultant' to the design, just to fix the trouble with ambiguity.
Beyond that, the type alignment in these designs is too predicable. I think the best direction to work in is D-E.

henrypijames's picture

I agree with Bavid's main critique.

But I don't know what he means by "the type alignment in these designs is too predicable" because to me the alignment is too arbitrary -- quite the opposite of "predicable" (maybe he did want to say "unpredictable"?).

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