I like the fact that it has an idea behind it. Honestly, I've seen controls such as play, pause, ff, etc., used many, many times, but the fact your logo is something more than just a typeface counts for a lot in my book.

Personally, and this is totally subjective, I think the font looks dated and sorta stale. But that's just me. What matters most is if you like it and can live with it.

I am assuming you will tidy up the kerning, expecially that l/a combination.

Finally, the small strapline is going to get lost when the logo comes down to a smaller size. I think this small tagline is important because without it your name strikes me as more of a technology than a service provider.

Nice idea.

Wow. That's a big question. I think that the search is one of the big joys of typographic design!

Here's what I suggest. Visit some of the foundries and see what YOU think.

Go to:

Sudtipos
Foundrytypes
Veer
FontShop
MyFonts
Die-Gestalten
etc.

Then, start poking around Typophile and look at the font IDs. There are lots of treasures to be found and the beauty is you get to see them in use. Tip: Search Typophile using Google as opposed to the built-in search function. You'll get more results. Instructions on how to google site specifically lie elsewhere on the site.

Make printouts of all the fonts you like. Put them on the wall. Then, walk away for a few days and see how you feel when you get back.

We expect a full report!

Good luck, and have fun!

I've been working away, looking through loads of fonts and have come up with a list to go on my wall to look at. The resources here are fantastic, apart from reading elements of typography and general looking at fonts in sample books and books I really haven't had a clue about what fonts to use and how to go about them best. I feel looking through the site I made a little process in visually understanding it all a bit more. I worked out that I wanted to go with a more fluid, open and clean font rather than the constricted one I was looking at. I went with fonts with short accenders and decenders as there are quite a few, and this makes it more neat and compact. It gave it a dial like feel which worked well with the play element. I ended up not liking my previous effort. I thought my efforts were amateurish.

the contenders (again drawn to the 1970s)

chalet tokyo
New york and paris 1970

http://www.houseind.com/index.php?page=showfont&id=4&subpage=viewfonts

logosman
http://www.die-gestalten.de/fonts/detail/?id=be0db8100b6598b2010bf2f39a9...

insignia
http://www.linotype.com/872/insignia-family.html

ff super grotesk
http://www.fontshop.com/fonts/downloads/fontfont/ff_super_grotesk/

pl futura maxi font
http://www.linotype.com/157446/plfuturamaxi-family.html

I also really loved foundry context but more for type
http://www.foundrytypes.co.uk/foundry_context/context.html

Once i've made up my mind, its to the drawing board to work on the logo.
I want to incorporate a play symbol in a circle somewhere as a graphic. My tagline will be something like switched on design or forward thinking

Any thoughts on these fonts above would be gratefully received

thanks that makes sense, I have an idea of what I want to do now. Simplicity is the one key word I think ;)

I like the "forward thinking" scheme a lot. However, I strongly dislike the font you picked.

It's personal, I guess. But I also think that font is overused, which would be an objective negative. I feel you'd be much better off with something like VAG Rounded Light.

The concern I have with most of the last roughs you posted, is that they look very crammed (like the 2nd from the left in the middle row). As in; there is, in my opinion, too much going on. There are the graphic images, the wordmark, and then you incorporated some of the parts of the images into the wordmark as well. And then there is also the tagline.
I would stick with a wordmark plus the image, and don't put any more doodles around it.
You might find a solution for the tagline, but check if you really need it. You can always put that tagline in another way on your stationary (or whatever you will put it on).

I've been through researching and come up with this design any thoughts on the design colours, kerning layout would be great. My tagline is forward thinking design. One thing i'm worried about is the balance at the top, the thought bubbles come from the I. I've tried it elsewhere, but it didn't make so much sense. Would you drop the thought bubbles or fill them in with colour or have them in a device that balances it all?

WOW. That's fast. I didn't mean to be rude even though looking at last night I could sound that way. It's just that I get annoyed by same problem split into different posts. So thank you very much. You just made our life easier. :)

I'll give it a go tonight, thanks

I like where you're going in concept 3 -- it has the potential to be a very strong mark. Have you tried playing with adding the missing descender to the triangle somehow? Or putting the triangle inside the counter of the p? Perhaps it needs a different font to make it really work?

Eileen Burke Graphic Design

I'm wondering about the font, too. Do you really love the current one so much you're simply unwilling to try out others?

I have to say, with the current font, there is simply no way the logo can work for me -- at all. To me, the ugliness of the font will just overshadow everything.

I usually just work with a preview of the font from FontShop or wherever to see how it'll look before actually buying it. It won't be a vector, but it'll give you a good sense of how the design will work.

- Lex

Plus, Veer lets you preview ligatures (not sure if FontShop does).

- Lex

You've decided to drop the "forward thinking" scheme (I don't mean the tagline, but the "think bubble")? I don't like any of the latest batch.

Why did you feel "no one like the forward thinking idea"? I clearly said in my second comment, "I like the 'forward thinking' scheme a lot." Did you not see that?

Hi although as rough as you can get do you think this has some legs in it. A previous thought

Thanks lex for the comment, I butchered another font to get this. I wanted to create good positive and negative space. Maybe if I post it in whats this font I might get some suggestions to the nearest type of font that could work with this.

they went bust, bought out and then disovled I think. i'm in the uk and had the name for 15 years. Thanks for the note though. Any comments on the comp?

I can't think of anything I would less like to be associated with. I'm bit of a food lover and work a lot with food so that association would be a killer

BTW, I agree with Lex that the corners of the rectangle should be rounded.

When I mentioned resemblance to the Big Mac, I actually meant the "m" you had there. Obviously I didn't communicate that clearly enough, since you're still keeping it.

Also, the rounded corners of the triangle should be much more visible -- with significantly larger rounding radius.

Now, allow me to suggest the following concept:

1. Create a rectangle with rounded corners -- thick white outline, no fill;
2. Add a vertical stroke in the middle and erase the bottom side -- now you have a "m" which is symmetrical and without double swing;
3. Put a triangle with rounded corners around the "m" -- black fill, one angle pointing downwards;
4. Rotate the whole thing, which should still be left-right-symmetrical until this point, 30 degree clockwise.

just quickly done some, I'm not sure a completly on the money but the concept works

do you mean narrower?