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Wired Magazine has been using this alot lately.
Tried using Whatthefont on this typeface. Wondering if it's custom.
This is what Whatthefont found.
Custom job by Hoefler and Frere-Jones
Unavailable to the public then?
I think this has appeared here more than 3 times. I know the Typophile search is bad, but you can use Google too.
Yeah, not available, unfortunately. Consider Stratum as a substitute for the sans.