Business Card in need of update! I'm all ears for your creative input

ervenwill's picture

Hello everyone,

I’m brand new to the forum but in need of some help! (I posted this in the design section but was kindly referred here)

I designed my own business card while I was still at university, and was pleased with it at the time, but it is beginning to show it’s age!

The card consisted of a rendered 3d letter “e” with a black background. On the right side of the card, I wrote my name and details in white with Magneto for my font. Have a look below. It’s just not doing it for me. I am a video editor/3d animator living in London. I want to convey a modern, smooth image, without being too “out-there” for the average person that I might give my card to. I am still generally happy with this background image, but I welcome any and all advice in regards to colours, layout, font (ESPECIALLY font), etc.

I humbly thank you in advance for taking the time to help me!

~Erven

Lex Kominek's picture

First off, I'd suggest using a typeface that's a little more readable at small sizes.

Because you do 3D animation, I think that the 3D render on the card might be a good idea, especially if you're going with a CMYK card. If you're keeping it, you might want to keep at least your name set in Magneto. I don't know if the vector version is necessary, and I might put the dots above and below the 'E' in "Erven" instead.

Play around with it and post your progress.

- Lex

henrypijames's picture

I can't see anything at that resolution, you need to post an image at least 4*4 of that size -- or better yet, a PDF.

novembernovember's picture

You are telling two jokes where you should confine yourself to one (both 3d image AND very interesting typeface).

The coloured 3d logo is a strong image, therefore you should leave ample space around it, and set the text in a neutral typeface. (Could be Linotype Univers, Bliss, or something just as simple.

Try to make a vertical as well as a horizontal version - and post it ... (a little larger, please).

ervenwill's picture

Alright guys,

Here is a quickly-made vertical and horizontal version (in a larger size) with a simpler font. I tried november's suggestion of Univers.

I also abandoned the vector "e". There is perhaps too much blank space but I plan on putting a phone number in there somewhere.

I also plan on making one with the name still in Magneto with the dots as Lex suggested to tie my name and the logo together.

What do you think?

[Edit: removed gigantic images]

novembernovember's picture

Er ... could you possibly make those pix a little smaller :-\ ... I have to scroll to see all of them ...

(I have not yet tried to upload images here - and don't know how to do it - but this is too big)

ervenwill's picture

Sorry!

Let's try these...

-Erven

ChuckGroth's picture

i think that if you're going to use the rendered image, you have to make it less dark and murky. try a crop that opens it up a little instead of feeling so sinister...

rachelle's picture

Cropping is a great suggestion. I think that i prefur it vertically though.
maybe you could change the background colour- give it a brownish tint.- see what it looks like
you should also change the horizontal scale of that @.
You could also try and give it some typographic colour- by this i mean different thicknesses

ervenwill's picture

wonderful suggestions all... going to give it another go this evening...

-Erven

novembernovember's picture

I like chuckgroth's horizontal, cropped version. Cropping was an improvement.

If I should take it from there, i would try:

01
Scale down the 3d image approx 15%, so that (a) the uppermost edge of the 3d image not reaches the top edge of the card, and (b)the southwest corner of the card just shows a tiny bit of background (ie: you should be able to see the roundness of the 3d image down in this corner)

02
Write all the text in the same size, which should be fairly small (ie the size of the email address or a bit larger)

03
Lose the idea of having flush right type 'mirror' the right edge of 3d image ... make it flush left instead, and use the 15-odd % scaling of the image and the downsizing of the type to get ample space between the two elements

04
Write all the text without emphasizing with small caps or blank lines ... you only got three lines - no need to diffenrentiate anything, people can easily navigate through the information ... and the more minimalistic the type, the more exclusive it gets. (And the more 'boring' the type, the more interesting the 3d image. This is my main point: let the image steal the scene!

05
Just to pursue this line of thought, you COULD try to change the colour of the type to light grey ... 15-20 % black or something

06
No matter if the type is grey or white - if you scale it down like I suggested, remember to give a few units of space between all letters

07
In the same line of thought: you COULD try to write everything with lowercase ...

08
BTW - how is the card going to be produced? Colour printer? Or offset printing ... this may influence some of the choices you make ... eg the colouring of the type

09
Yes, I guess I am a minimalist ... ;.)

ChuckGroth's picture

you could also try REALLY minimal on the front, and adding your contact info on the back...

ervenwill's picture

wow.... nice... let me have a play...

ervenwill's picture

here's a go... I tried to do November's suggestion about scaling and minimal approach in regards to text, chuck's cropping and two-sided approach, I also made the name a very light grey, but for the moment left the text on the back white. Improvement?

(thanks again for your time)

-Erven

ervenwill's picture

I'm going to try rachelle's suggestion as well, just in case

ChuckGroth's picture

well, it seems better to me! i still think there can be some inflection in the contact info type...

ChuckGroth's picture

and it's not my card, but i think a closer crop on the image is needed. letting the whole thing settle there with black all around kinda flattens it out for me and makes it feel too somber.

novembernovember's picture

chuck groth may be right about a closer crop ...

personally, i prefer the back side blank on a business card - so i would try to put all the type on the front (making the univers condensed was a right move imho) and then scale it down a little bit more if necessary. see how it looks. if it looks bad, then put it on the back side, but then i would certainly not place it right in the middle, rather i would place it nearer to the bottom edge - and definitely in a smaller point size.

if you place all the text on the front side, ie four lines, then you could try emphasizing the first line, your nane, by writing it in univers condensed bold (and the three remaining lines in univers condensed regular)

ervenwill's picture

Ok, I'll give those suggestions a try. I have a late night tonight so I probably can't touch it until tomorrow.

:)

Lex Kominek's picture

I don't think the back side needs to be blank, but at least one side needs to have all of your information on it. You can duplicate some of this information (e.g. your name) on both sides.

- Lex

novembernovember's picture

@lex kominek

yeah, come to think of it - it would be ackward if you should take a photocopy of the business card to get the info ... and then had to copy both sides ...

but why put your name on both sides? rather, leave it blank - then there is the possibility of writing a note on the back, you know: "Hey, I'll just write my new mobile phone number on the back for you... "

Lex Kominek's picture

Don't get me wrong - I prefer lots of blank space on the back too. I was just saying that if Erven wants to put the name on the back, it should also be on the front.

- Lex

ervenwill's picture

Alright, I played around a bit... I tried putting all of the text on the front, and it just seemed to be a bit cluttered for me. I think I'm sold on the nice clean-looking front. So I've opted for a two-sided card, with all of my details (including my name) on the back. Have a look...

ChuckGroth's picture

i like it.

Unified's picture

much better. I might suggest reducing the leading between your name and and 'multimedia..." and 'www.erven...' and phone number. The gap get's pretty big. They are also pretty close to the edge. Something you might to avoid in the cutting process.

novembernovember's picture

yeah, much better. my suggestions:

01
on the back side: i think you suffer somewhat from 'horror vacui' - i mean you let the type get almost as big as it can, and you go right up to top edge and right down to the bottom as well ... it's as if you want to stretch whatever there is on a page, so that it can fill it completely ...
how about scaling down the type to, say, 80-85 percent ... and then placing it 5 mm from right edge and 5 mm from bottom edge - without the blank lines.

02
what happened to @ in your e-mail adress ... couldn't you condense that, too?

03
i don't think the telephone symbol goes well with univers - couldn't you just write 'P'?
(actually, you don't need anything ... just as you don't need a symbol or a letter for the e-mail address or the web)

04
on the front side: i would like the type to be scaled down here too - and to be placed in the southeast area (as it is now, i think it is too close to the logo)

ervenwill's picture

Alright, I've taken all of your advice November, and hola, with the exception of removing the phone symbol (which I may yet do). I feel like the text may be a bit too close to the bottom-right now. Here's the latest...

~Erven

(Btw these images represent the dimensions of the cut card, the bleed in my original file extends further on all sides)

novembernovember's picture

Well, you're right - maybe the distance to the edges should not be 5 mm but 7 or 8 ...

That phone symbol still doesn't do it for me - it looks like a handle ... and takes too much attention.

ervenwill's picture

easy enough... I reordered the information as well, this seems to be the more traditional order (if the results of my brief search are anything to go by)

~Erven

novembernovember's picture

I think you've got it now!

ervenwill's picture

I am happy! any other opinions before I ring the printer??????

novembernovember's picture

That @ in the email adress still looks 'extended' ...

And before printing ... is that your phone number?

ervenwill's picture

lol already changed the phone number, and now the @ has been adjusted too

thanks for all of your help

Unified's picture

good job.

ChuckGroth's picture

i'd like to see the printed piece. any thoughts on stock? (I could see it matte on the back, aqueous on the front)

nice job.

ervenwill's picture

My thoughts exactly Chuck, I'll be sending it off to print within a week or so. I'll post a couple photos when they arrive!

ervenwill's picture

The cards have been ordered, I look to have them in just over a week. I'll post a picture or two when they arrive :)

ervenwill's picture

Hey everyone. The cards are here and I'm pretty happy with them. The front side logo is slightly darker than I had anticipated, but still rich and clear. The gloss on the front and plain back makes for a nice contrast. Have a look below. Thanks again for all the help you provided!

~Erven



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