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Tonight I was at the Grassroots Tavern, a favorite watering hole in New York's East Village, when a fellow wearing a KERN zip-up walked up to the bar. Of course I noticed it, and said "Nice!," then promptly showed him my FontShop "SemiBold" t-shirt, which I happened to be wearing. He told me he now had a tech job, but had once done design at an agency. And then he said, "There were some art directors there who would see this and ask me what it meant!"
Sad but true.