3 words and 3 typefaces - a challenge!

Endre Berentzen's picture

Which typefaces would you pick to set these words:

1. Innovation
2. Passion
3. Legendary

Miss Tiffany's picture

Dwiggins's Electra

Endre Berentzen's picture

Hi Tiff

For all? Not a seperate typeface for each of the words?

Norbert Florendo's picture

It's a trick questions, right?

Any typographer knows (if one indeed can call oneself a "typographer" nowadays) that context, inflection and intent influence the choice of typefaces and treatment.

Since you've only given words to set, any face might do.
;^)

Si_Daniels's picture

1 Electra Regular
2 Electra Italic
3 Electra Bold

Miss Tiffany's picture

Oh. Sorry. I thought you were looking for one that fits all three. Hmm. I guess I need to think a bit more. Electra does fit all three though. Dwiggins was ahead of his time, he had tons of passion (enough to drive CH Griffith nuts), and is a legend.

dezcom's picture

I wonder what Massimo would say? :-)

ChrisL

HaleyFiege's picture

Gridnik
Sassoon
Giddy Up

Norbert Florendo's picture

Electra Cursive Passion
(sorry, no kerning MyFonts sample)
Glaser Stencil Passion
Mojo Passion

pattyfab's picture

I wonder what Massimo would say? :-)

1. Bodoni
2. Bodoni
3. Bodoni

Norbert Florendo's picture

Hey Pumpkin Passion
Horrible Passion Meltdown
Passion for Pez
duh!

dezcom's picture

Patty,
He might have said 3 Helveticas as well :-)

ChrisL

russellm's picture

1, Erik Spiekermann's FF Mt Bk (published April 1 'O7) (being innovative itself in it's space saving lack of vowels)

2, My own horrid, derivative and error riddled as-yet un-named typeface, being my first attempt at a typeface. with some work and a bit of passion, I can only get better.

3, The legendary Blackadder
--

ferfolio's picture

HELVETICA
HELVETICA
HELVETICA

you cant go wrong!

hahaha

just kidding!

XD

1- Meta
2- Zapfino
3- Frutiger

This were the ones that came to my head at this time hehe...

dezcom's picture

1. Futura
2. Bodoni
3. Caslon

ChrisL

microspective's picture

Scala (Sans)
p22 Cezanne
Garamond (specifically Premier Pro...)

copper's picture

An HFJ set:
1. Numbers Prospect
2. Mercury Display Italic
3. Gotham Medium

Queneau's picture

1 - Base Nine
2 - Cronos Italic
3 - Baskerville

cheerio Queneau

Chris Rugen's picture

1. No idea. This word is so wilted by marketing abuse I can't think straight...maybe some light grotesque set in all caps with generous letterspacing?

2. Bello

3. Requiem

T.'s picture

1 -- Legato
2 -- Thesis (You have to have passion to do a family like that)
3 -- Garamond

Endre Berentzen's picture

Interesting;-)

How about these then?

1. Desire
2. Inspire

ferfolio's picture

1. Innovation -> Universal: from H. Bayer
2. Passion -> Zapfino: from H. Zapf
3. Legendary -> Garamond: from it self (1530)

4. Desire -> Bodoni: from it self, its a sexy type
5. Inspire -> Comic Sans (just kidding) -> Loreto: A revival of the first book printed in Argentina, its my inspiration.

greetings

Ferch

fontplayer's picture

Innovation: that nice sans (Axis, it think. Only available in Japan?) done by the Japanese guy at Linotype (If he can't be bothered to sell it in English, I won't be bothered to remember his name).

Passion: What kind of passion? Hitler was probably passionate about certain things. But I bet I could find something by Ale Paul that does the job in any case.

Legendary: Again a reference would be nice. Legendary: Wild Bill Hickock, a Roman Emperor, General Patton, Dirty Harry, etc.

I did enjoy seeing Chris' recommendation Requium. For certain legendary things it would be exceptional.

Disclaimer: I value my opinion, but there is little reason for this to carry over to anyone else.
: )

sim's picture

Although I agreed with what's Norbert wrote :
“Any typographer knows (if one indeed can call oneself a “typographer” nowadays) that context, inflection and intent influence the choice of typefaces and treatment.”

I play the game and I my point of view here the result at 11:02 AM, Thursday, august 21, 2007. An other day, in an other context, the choice could be different:

jupiterboy's picture

I'll play along.

Etelka Light, Dolly Bold, Whitman Reg.

HaleyFiege's picture

^
yours are good!

Sharon Van Lieu's picture

My choices:

Sharon

antiuser's picture

Hopefully I won't get a flogging for this... it's all in jest!

The David Carson version:

fontplayer's picture

Puke! (that is the response you were soliciting??)

antiuser's picture

Nah, just end-of-workday boredom :)

Seriously, though:

1. Univers
2. Optima
3. Jenson Classico

Quincunx's picture

Innovation: Auto (3 italics) or Klavika
Passion: Bello Pro (Underware again, because it's just a marvellous face)
Legendary: Caslon or Dante

Sorry, couldn't pick one.

ferfolio's picture

Auto italics, Bello pro nad dolly are relly original, i try not to use them much, they are addictive XD

Underware rocks!

Quincunx's picture

> Auto italics, Bello pro nad dolly are relly original, i try not to use them much, they are addictive XD

Underware rocks!

I want 'em all.
Luckily, I might have an opportunity to purchase Dolly in a couple of days. But I'm not sure yet. At least it's not too expensive.

John Hudson's picture

How and where are the words going to be displayed? In isolation, or in text? Separately, or close to each other? At what sizes? In print or on screen? At what resolutions? In what colours? Will the words be reversed out of a darker background?

For individual words, the best solution may well be custom lettering. Typefaces exist to make it easy to compose large quantities of text. If you only have three words to worry about, you can make something much more interesting and tailored to both content and circumstance by creating custom lettering.

fontplayer's picture

Yeah, what he said.

russellm's picture

it would sort of make sense to supply your own context.

(be it ever so humble)

ferfolio's picture

let your imagination fly! :)

no rules!

its a game!

John Hudson's picture

its a game!

Sorry, I thought it was typography.

fontplayer's picture

> its a game!

Sorry, I thought it was typography.

"Not mutually exclusive."

Quincunx's picture

I somewhat interpreted it as what fonts I find innovative etc.
I guess I should have read the question more closely... 'to set these words'.
Oh well. ;)

Endre Berentzen's picture

Thank you all for playing the game so far. To put it into context: This was a small brainstorming session for a friend of mines work. He used to be a typographer/designer and has now crossed into the photography realm. However he can not quite let go of his former love so he decided to combine them and has started making a series of typographic handmade hi res images. I've included one for reference here. More to come as we go;-) This is where art meets type, where the meaning is not necesarily obvious at first glance.

Quincunx's picture

That looks interesting. Please post any other experiments here as well. Or link to them anyway. :)

Endre Berentzen's picture

Hello Quincunx, off topic but anyway, I really like your typeface design on sixtypound. Nice work!

Quincunx's picture

> Hello Quincunx, off topic but anyway, I really like your typeface design on sixtypound. Nice work!

Well, one offtopic post is probably not too bad ;)
So, thanks! It's not finished yet, I've put it aside for a while, to get back to it with a fresh eye. (Is that even correct English? Oh well..)

Endre Berentzen's picture

Correct English? What do I know, I'm Norwegian. Know what you mean though;-)

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