Foundry Sterling

Stephen Coles's picture

So, I just got my Eye 43. What of The Foundry's new
Sterling? True to their ritual of catching trends a year or
two late, Quay and Sack now mimic Takard's Bliss.
Funny to see a Tankard ad just 2 pages later. A pity
it's for the new Shaker weights or one could have in
their lap a handy printed comparison of Bliss/Sterling.

First note: The Foundry's brit face is missing that
adorable tailed lc 'l'.

Sterling: http://www.thefoundrystudio.co.uk/sterlingpreview.html

Bliss: http://www.typography.net/type/bliss.htm

Stephen

hrant's picture

It's a Foundry thing, it seems.

hhp

Stephen Coles's picture

Fine point, marcox. Their retakes on existing
designs aren't always a step down. Monoline is
a great example.

Stephen

hrant's picture

In fact I'd say they're usually a step up!
It's just that revivals (especially of stuff that just got made...) turn me off.

Which might explain why favorite Foundry font is Form. Forsooth.

hhp

hrant's picture

So did Quay get sacked, or did Sack get thrown off the quay? ;-)

Anyway, that's news to me too. I knew about the geography difference, but thought they just had a long-distance thing going on. "My cable modem saved my marriage!"

hhp

Stephen Coles's picture

Heh. Thanks for the correction, anon.
Who's responsible for all the new designs
then, just Freda?

Stephen

anonymous's picture

I wouldn't say The Foundry is always behind the times. Didn't Foundry Monoline help revive interest in the super ellipse? Surely it's a good thing to see a little less of Eurostile...

anonymous's picture

Speaking of catching trends a year or two late scoles, there has not been any Quay and Sack since their split at least that far back. He's now in NYC, she's got the studio in London.

anonymous's picture

David is still a "consultant" to The Foundry. Last I heard he was living in Amsterdam, rather than New Amsterdam.

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