Grid Based Ampersand

myoung's picture

For my second year form and concept class we have been working with grid based lettering. In order to learn the rules before breaking them. We are limited to perfectly circular forms and 45

hrant's picture

I'm in no way a fan of gridnik type design, but one thing you can do is use the "Et" structure of the ampersand instead of the conventional one - it's more grid friendly.

Like in Rotis:
http://www.myfonts.com/fonts/linotype/agfa-rotis-sans-serif/agfa-rotis-sans-serif/win-t1/191190/character/0026/CP2/1/

hhp

myoung's picture

that's a bit of a cop out, but something to consider...
I think my prof wanted me to stay with the more traditional ampersand though

hrant's picture

> a bit of a cop out

Well, you are working on a grid... :-/

hhp

kris's picture

>I think my prof wanted me to stay with the more traditional ampersand though

It took me a while to figure this out, but in design school I realised that I was the one who was more or less in charge of what I did, so long as it wasn't stupid. I reckon that teachers, tutors, professors whatever love seeing something else, they sometimes like to see things that aren't completely within the regime of the brief. Tutors can never be clients, and even clients can be persuaded otherwise.

Nice logotype, given the constrraints. Have you considered making the main strokes 2 squares thick and the thins 1 square thick? or even 3:2? I say this because the serifs on the n,m,r,s and c are too chunky, out of proportion. I wouldn't trash the Et idea, I have seen some pretty "traditional" ampersands that are created in such a manner.

kris.

Hildebrant's picture

"think my prof wanted me to stay with the more traditional ampersand though"

The more 'obvious' Et ampersand, is really more more 'traditional'.

Maybe what you are saying is the exact opposite, you professor may want you to go with a more 'modern', or stylized ampersand.

In case you did not know Et is latin for 'and', this is how the ampersand came about, was a latin 'and' ligature.

Hildebrant.

myoung's picture

hmmm, I see what you mean. I'm going to try those suggestions tonight.
I think I was just more hesitant to use something that was closer to latin in something really modern.

Kris, thanks for the sugestions, I originially saw this as more of a unistroke, but adding thicks and thins might really make this sing....
I'll add some updates tonight.

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