For your comment

tsprowl's picture

all of a sudden I have to incorporate "for volunteerism" in this logo we've been working on. getting tough...any comments or opinions on what is working so far?
mayor's walk

Miss Tiffany's picture

Tanya. The idea of "for volunteerism" being the shoe companies logo is nice. some shape that isn't so dissimiliar from it, but that breaks up the space. Like you've started to do with the circular shape

hrant's picture

Nice idea!
I think your top-right one is the best one, but sans the splats. I'm not sure about putting the cuts in the sides (like in the top-left) back in there. I'm also not sure if the "OTTAWA" is better upside down or not - I think it would depend on the target audience. Filling in some counters: I don't see a reason. Overall: very nice.

hhp

tsprowl's picture

aww man...for some reason I wasn't too keen on the circular co. thing and was hoping you guys would say so too! hahaha

I sent the original and their comment was about readability and therefore it ranked last on the decision process - however I managed to explain more and they are giving me a chance to rework this concept. So - the "new" happened today. and hrant likes the original...sigh.

what if the original sans splats, and sans cuts and ottawa upside right? such as:
mayorswalk again

hrant's picture

No, I don't like the one with the circle - "VOLUNTEERISM" by itself like that is fine: it has the nice brand connotation, without grabbing too much attention (and getting smaller to give the circle room).

So I personally think this latest one is ideal - but don't give up on flipping "OTTAWA".

hhp

kris's picture

I like the splatters. What about having "volunteerism" running along the top of "ottawa", or forming the crossbars of the "TT" in 'oTTawa", or even becoming the splatters, or an errant shoelace. The space between the ball and the heel of the foot is, I feel, better left alone without the infiltration of volunteerism.

I suppose I should justifythe like of the splatters...how about visual interest, footprint authenticity, the 'gritty and real' nature of walking?

markatos's picture

I think I am going to agree with Hrant on this one. Don't really see the reason for the splatters, and I love textures. I think in this case it might be too much.

Ottawa upside down? I like how it creates a 'heal tread' upside down, compliments the front 'tread'. But I can't read it that easily. So it might be better to play it safe.

On the volunteerism issue, I think "for" and "ottawa" could form a bit more of a defined cirlce around volunteer. pull it around a bit more.

Otherwise. Really nice work. my initial reaction was very positive.

tsoler's picture

I also think that the splatters will add
confusion to the logo than personality.
I agree that the last version is the best
but I still see problematic the small size
of "volunteerism", which I guess
is the most important. Plus I believe
that there is a need to break the form
of the shoeprint.

So, I tried this...
tsolerlogo

glutton's picture

Shouldn't the "for" be the same type style as "volunteerism"? Otherwise it looks like Mayor's Walk for Ottawa with a mysterious "volunteerism" smacked on top. I like the lower left-hand iteration. Now you have to do the whole thing in a rainbow gradiant!

tsprowl's picture

hahahaha rainbow gradient - y'no I'm almost at that point where if I thought that would have them choose it, I might produce it just in order to have the form. And I swear...sometimes you people can be just as bad as the client! some say this way some say that...hahah.

I'm gonna give a shot at kris sowersby's suggestion first - I too would rather nothing in the middle. the ball of the foot dosen't usually hit ground. And John - your comment about "for ottawa" ...was kind'a hoping no one would see that. grrr.

but really - thanks guys, gonna stare at it for another hour or so and wait for genius to kick in.

aquatoad's picture

Tanya, this already is genius :-)

We're just trying to figure out should we give you an A or
and A+. It is refreshing to see the hand of the designer
shining in their work. Too often I find myself selecting a
lovely font and starting to type in nice little parallel rows.
Thanks for the reminder.

As for your design, my gut says you need the volunteerism
in the middle. I noticed the for/volunteerism type issue Kris
mentioned, but I don't think its a problem. I'd leave it at
your last incarnation. We are really staring at this from
all angles. Graphically, it's better, legibly it's still works.
People are going to have to "figure this logo out" anyways.
Plus, my guess is that this will be used mostly at larger
sizes (posters, shirts etc). Great stuff.

Randy

tsprowl's picture

yeppers - posters...I figured if I could make them a logo that is self-sustaining...umm.as in - don't bother with anything illustrations or worring about pictures and paragraphs explaining event - then they'd be all set to pump out wotever they want with just this. I suggested it go on the backs of tshirts. but we'll see what they do.

ok so - anyone think this one is getting silly (just brainstormed here, and might suggest they drop "ottawa" altogether...with some kind'a justification about the future growth of the event:

hrant's picture

It depends: how important is the volunteerism aspect? Isn't it on a higher level than the mayor, or walking?

BTW, I think the gap between the two parts is too large.

hhp

taran80's picture

i like "FOR" form at past previews more than at this one (gee, i start to speak like a client 8)...

taran80's picture

i like "FOR" form at past previews more than at this one (gee, i start to speak like a client 8)...

tsprowl's picture

no its not higher...lower - does it appear higher to you?

another heal:

Miss Tiffany's picture

Tanya. Having "volunteerism" as part of the phrase as opposed to Ottawa seems more concept appropriate. What if the shoe were stepping on Ottawa, somehow? If Ottawa could fill the gap, or be part of the gap, or be a pile of dirt smudge? Hmm. This is cool though.

"Filling the needs of volunteerism is Ottawa, one shoe at a time." :-) That is what it says to me anyway.

aquatoad's picture

Hi Tanya,

I still like the version posted on Monday, June 16, 2003 -
1:15 pm. But since it's for posters and t-shirts, It's probably
ok to have the dirt clots. I like the rythm you've got working
in the tread in that version. Ottawa just fits the space better.

_randy

hrant's picture

> What if the shoe were stepping on Ottawa, somehow?

Great idea!
Have a highly-geometric tiling of "OTTAWA" as a background, grayed-out.

hhp

tsprowl's picture

well here's how the final final turned out. They really needed to get printing now - so in the future I may get a chance to fix it up a bit better (y'no making uniform space between characters and such)...but for now, I'm almost thinking that the off subtleties and rawness add to it. - the little stick men are from a part of the company's logo ( Volunteer Ottawa)....way to "add value" huh huh. ok but seriously I think it worked out - and the splats - well I was kind'a into them but I took away most and only left a couple.

mayors walk

and here's the steps we went through:
steps

hrant's picture

Hey, even nicer! The "horseshoe" gives it great depth. And it's a good thing Canada doesn't have three official languages...

And keep it raw, definitely.

hhp

Miss Tiffany's picture

I really like the final result. My comments about a different shape were simply to give a visual pause. I think you have created that with the people. Sounds like you aren't disappointed either. That is a bonus! Nice work!

tsprowl's picture

thanks guys - couldn't have done it without yas. well if I had a second pair of eyes in my pocket I guess I could. mucho gracias mi amigos! I was really unsure about it in the beginning, thought I'd have to can it.

P.S. Canada does have 3 official Languages. Nanavut (and that would be hell - you just can't wonkerize those glyphs or they say something else) - thankfully it's not needed for this project for some reason...but museums and gov funded people gotta. muahahahha


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