"Voices" logo for critique

maruchan's picture

This is a logo design for a speech/writing contest at a university. The contest is for undergrads. The idea is to put a youthful/energetic face on a concept that might seem boring. The target media is print and the smallest size will be letterhead.

The client liked this font.

I don't care if you think this looks like mindless trash from a 1990's clipart collection. :) I just want to know how the kerning looks on the main "voices" text.

I'm trying to get better at manual kerning...

Thanks.

Robert Trogman's picture

The logo is more like an illustration than a logo. Lot's of action for a logo but the customer knows what he wants.

jesper's picture

Are we even supposed to comment stuff like this? Sorry to be rude, but ...

maruchan's picture

OK, I get it...I edited my first post to be more clear ;) Also, I will try to post something more worthy of your mouse clicks next time (sheeeeesh).

Thanks for the tip, Robert.

timd's picture

Open up either side of the ‘I’, try flipping the V* and closing that slightly.
btw. I think you really need to work on the strapline, positioning, typeface(s), alignment.

* the drop shadow looks inconsistent with the other characters, the ‘I’ could do with more consistent shadows too

Tim

monarchgg's picture

Jesper, we'd like to see your stuff... We are not all at your level.

I think it is too busy. Try removing some lines in motion. If that is the option the Client liked - roll with it.

Gabe

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