Bai Lian Dim Sum

mot's picture

I creating an identity for Chinese Dimsum, I have a few concepts that need a 'hacking at', I need some foreign feedback other than that of my peers around me. Haha, so if any poke or pulls, anything is encouraged.

Just a bit of background on the concept story. A metropolitan inner city of Chinese orientation (Singapore-English/Chinese speaking), a modern restaurant where business men/women come for morning/afternoon meetings, and Dim sum is served. Semi traditional that also incorporates a newer modern twist.

Thanks yea

Tom

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lianbai_01.jpg117.95 KB
lianbai_02.jpg144.08 KB
litera's picture

Vertical versions:
They definitelly need more space around "letters". I don't know chineese but if the writting is in columns instead of rows, I'd keep a vertical version of the logo and put DIMSUM out of the rounded corners rectangle. And use the serif chineese fase instead of sans serif one.

Horizontal versions:
They have some more breathing room for chineese letter although not enough. Most of that space is created by putting all type inside of the box. Don't push type into the borders.

There's also a problem with your chineese type. Different style for the "flower-like-thing" and letters and weight with others... I'm talking about serif style here.

mot's picture

Thankyou litera for the critique, I hadn't picked up on the lotus line weights in relation with the character stroke widths before. Ill have some more developments up soon, reworking the DIMSUM typeface and also that breathing room.

AndrewC's picture

Hi Mot,

As a Chinese speaker I like the vertical concept a LOT more, but why only the words "Dimsum" in English? The English name would appear to be "White Lotus" - why not use it?

As for the Chinese fonts, the brush fonts on the first three examples are a little standard and old fashioned, I would opt for a true brushstroke scan which would be far more elegant and less boxy. As the to the font furthest to the right, this is very much overused in the last couple of years in Hong Kong and Shanghai, and ONLY fits with a very fashionable, more modern interior restaurant concept. Overall I would say you need to start with true calligraphy to really capture an Asian essence. Having the "BAI" (white) character in white really detracts from the purity as well.

Why not ask the owner if he still remembers how to wield a brush? Most Singaporean kids learned at school, and he may just be very, very good, or at least have his own style that can be a strong base.

If you need help from a Chinese designer, get in touch! I know plenty who do superb work (andrew AT tonerider.com)

Also on the horizontal fonts, one your "LIAN" characters is missing half the "CAOZITOU" - grass radical on the top!

henrypijames's picture

As another (native) Chinese speaker, I totally agree with Andrew -- in practically all points. :)

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