New to Typophile? Accounts are free, and easy to set up.
Ordinarily, Coke's packaging just seems noisy to me. I picked up a can the other day was stuck with the simple elegance of a recent redesign. Note the new type selection for the word "classic". Tasty.
The production designer in charge of adding fake water droplets to the print files must be out sick. :)
Brand New has a nice post here:
(where I stole the image) :)