Quantifying the effects of good design

xensen's picture

Have people noticed the article called “The Aesthetics of Reading” by Kevin Larson (Microsoft) and Rosalind Picard (MIT)? In the article they propose new measurements that are supposed to guage the effectiveness of typographic refinements on readers. The measurements are based on perception of time spent reading and positive mood/cognitive task performance. An interesting approach.

Nick Shinn's picture

Larson & Picard: ...measure aesthetic differences...

Leading to something like this perhaps?

xensen's picture

Nick, that's a hoot. I'm sure the models' cognitive performance is through the roof.

Kevin Larson's picture

The article points to an early paper. We describe further progress on this line of research in issue 22 of Typo magazine.

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