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I designed this simple logo for a non profit organisation.
They wanted something informal, cheap to produce and 3D looking.
The palm tree is their symbol and they operate in an area littered
with art deco buildings.
The logo had to be scalable, keeping the same feel from a small
blotch of fax ink to a wall size banner.
I gave up on anything with gradients generated with 3D studio or
the likes and ended up doing the highlighs on the oily shapes manually.
I used dark green since it's a palm tree. It's already abstract
enough as it is. Just black and green to keep printing costs down.
The typeface is Willow from Tony Forster. It's from 1990 but it's
inspired from turn of the century arts and craft in Austria.
Not really art deco but everyone except folks here think it is.
I came across this font by mistake ramdomly browsing on MyFonts.
It was also cheap ($21) although it seems to have doubled in price
this past week.
I think it works in this context and the customer loved it but what
do I know? I'm really a novice here with most of my knowledge
acquired this past year online and browsing books at Borders.
I don't want to send something to the printer which will look